About 1 People

1 People are a sustainable luxury fashion and lifestyle brand, created out of Denmark by power couple, Jonathan and Rea Tjoa Algreen. Their range caters to conscious-minded women who don’t compromise on comfort, fit and aesthetics, offering everything from minimalistic activewear to vegan handbags and flattering, comfortable underwear. The brand is incredibly focused on selecting fabrics and materials with minimal impact on the environment and designing effortless looks that will stand the test of time.


The company is interested in providing a sustainable solution for women wanting more from their wardrobes. This is why all of their products are meticulously handcrafted with simplicity, versatility, and intelligent materials in mind. All of their swimwear and activewear is made from Econyl – recycled polyester; the leather has been swapped for Piñatex – a fabric made from discarded pineapple leaves, and their underwear range is made from TENCEL – modal fibres that are made from sustainably produced wood.


1 People work with small family businesses in Indonesia to manufacture their garments. They only use sustainable materials and natural dyes to ensure that their manufacturers work with the safest of products. They also make sure that the partners they collaborate with treat their workers ethically – thereby, 1 People select small family businesses that offer fair wages and national health benefits.


Transparency is of primary importance to the company. That is why they equip their products with sufficient information so that their customers feel they are well informed. The brand wants to deliver sustainable lifestyle essentials to their customers that are comfortable, reliable, and safe, without any kind of unsafe or unhealthy chemicals, hormone-disrupting materials, toxins or heavy metals.


As they are people and planet-driven, the two founders also believe in business as a force for good. That’s why 40% of their profit is donated to support a free global educational program that helps new, social businesses get off the ground by providing them advice, access to networking opportunities and micro-loans.

The comarché framework

Product lifecycle

Brand sustainability

People and Planet are the foundations of this international activewear and lifestyle brand. 1 People champion sustainability and transparency in the fashion industry and advocate a greater focus on ethics within business at large. They want to take good care of all employees and supplier’s employees, strive to protect and nurture the environment at every step and are fully committed to giving back more than what they take. They also vow not to pollute and leave waste behind, aiming for their products and operations to be safe for humans, animals and the environment. 1 People’s material choices reflect their values and environmental mission while supporting the local Balinese artisans who help create their products. The brand’s elegant, minimalistic design ethos and Scandinavian roots are highlighted in a range of ‘smart’ plant-derived fabrics, which drastically reduce the negative impacts of production.


Natural & Certified Materials Used

1 People uses a host of innovative sustainable materials that include GOTS-certified cotton, TENCEL Lyocell, Piñatex, Econyl, regenerated silk, and Tagua Nut. Some of their collections are OEKO-TEX® certified and produced in collaboration with local and like-minded manufacturers. Instead of leather or animal products, they use VEGEA, which is a biomaterial used for 1 People’s accessories that is solvent-free and animal friendly. Their conscious eyewear collection is handcrafted by artisans using upcycled rosewood from furniture waste. The brand is also striving to become 100% cruelty-free and will achieve this shortly with all silk products made from regenerated silk only. At the moment they are 92% cruelty-free!


Natural Dyes & Reduced Use of Chemicals and Toxins in Production

1 People are very focused on creating products that not only look incredible but also are safe for the planet, their customers, and their workers. They never use materials that are treated with unsafe or unhealthy chemicals, hormone-disrupting materials, toxins or heavy metals – all their clothing has been created with your health in mind. 1 People are one of the most transparent brands out there. They are vocal about everything they do, and the brand provides a breakdown of all the materials they use and how they are naturally dyed. The dyes used for their collections are certified by GOTS, OEKO-TEX® and bluesign®, whilst the ones used to colour their facemasks and underwear are 100% natural.


Reduced Waste in Production

1 People prioritize fabrics that don't use excessive amounts of water such as regenerated silk and GOTS certified cotton. They choose to work with low water usage artisan manufacturers whenever possible and those that are implementing water usage reduction schemes, such as its Indian partner, Creatnet, which has recently installed a rainwater harvesting/e-charge system to replenish the groundwater levels. 1 People make use of multiple sustainable materials and all waste fabric is sent to a facility in Indonesia where they grind, re-spin and weave it into new fabric. 1 People instil a conscious way of doing business, which is why they’re concerned with resetting their carbon emissions through certified projects around the world.

Fair Working Conditions

They have high standards for how their products impact the environment, the people involved in the manufacturing, and the people using their products. Apart from having a high focus on certifications, the company frequently completes thorough check-ups on all suppliers to ensure fair and happy working conditions whilst making sure that their practices live up to their high standards of sustainability. They use only trusted suppliers and certified producers when buying fabric and materials, and conduct their production in family-owned factories or small-scale manufacturers, in order to aid supply chain transparency.


Sustainable Packaging

1 People take good care of the Earth when wrapping and sending your order. All of their products come in their signature box that you afterwards can use for storage purposes. The box and instruction cards are made from recycled paper and coloured with natural dyes in a small factory in Bali; their logo stickers are made from a bio-compostable paper run by a sustainable company in the UK and packed in a biodegradable cassava starch poly bag. Some of the packages they send sometimes need to be wrapped in plastic, yet it’s an aspect they are looking into for more sustainable alternatives.


Social Impact & Giving Back

1 People donate 40% of their total profit to three different organizations: Business For Planet, which educates social entrepreneurs for free; Feed The Hungry, which fights poverty short-term; and Youth Education, which supports proper education for children. Their educational program, Business for Planet, strives to empower and reduce poverty through entrepreneurial education. It aids aspiring business owners and encourages sustainable practices that create social and environmental change, whilst supporting individuals and communities at large.


Brand Ethos

1 People are a sustainable Danish design brand, creating fair and luxurious fashion for the good of people and our planet. Their mission is to change the way business is done and make the world a better place for all at every little step. They intend to set a good example of being change-makers in the industry and see their work as a strong tool to forge real change. On top of providing a continuous stream of resources to support the lives of hundreds of people they have hired – 1 People is also responsible for building a free global educational program and supporting with 40% of their total profit. Business for Planet is a social project that enforces positive change and leads the way in educating and empowering new entrepreneurs of tomorrow, thus perpetuating a conscious way of doing business.

The Comarché Notes

With a unique and unforgettable product experience, 1 People’s measurable impact and commitment to sustainable luxury spans across a variety of categories in fashion and lifestyle. Putting their money where their mouth is, this brand does not compromise on high quality and a perfect finish, and make sure to gain consumers’ trust from their very first click. With extensive documentation examining each step in their supply chain, they set out to prove that there is no gap between what they say and what they actually do.

Certifications, councils and pacts

UN’s Sustainable Development Goals

Goal 1: No poverty image Goal 1: No poverty

Eradicating poverty in all its forms remains one of the greatest challenges facing humanity. While the number of people living in extreme poverty dropped by more than half between 1990 and 2015, too many are still struggling for the most basic human needs.

As of 2015, about 736 million people still lived on less than US$1.90 a day; many lack food, clean drinking water and sanitation. Rapid growth in countries such as China and India has lifted millions out of poverty, but progress has been uneven. Women are more likely to be poor than men because they have less paid work, education, and own less property.

Progress has also been limited in other regions, such as South Asia and sub-Saharan Africa, which account for 80 percent of those living in extreme poverty. New threats brought on by climate change, conflict and food insecurity, mean even more work is needed to bring people out of poverty.

The SDGs are a bold commitment to finish what we started, and end poverty in all forms and dimensions by 2030. This involves targeting the most vulnerable, increasing basic resources and services, and supporting communities affected by conflict and climate-related disasters.

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Goal 8: Decent work and economic growth image Goal 8: Decent work and economic growth

Over the past 25 years the number of workers living in extreme poverty has declined dramatically, despite the lasting impact of the 2008 economic crisis and global recession. In developing countries, the middle class now makes up more than 34 percent of total employment – a number that has almost tripled between 1991 and 2015.

However, as the global economy continues to recover we are seeing slower growth, widening inequalities, and not enough jobs to keep up with a growing labour force. According to the International Labour Organization, more than 204 million people were unemployed in 2015.

The SDGs promote sustained economic growth, higher levels of productivity and technological innovation. Encouraging entrepreneurship and job creation are key to this, as are effective measures to eradicate forced labour, slavery and human trafficking. With these targets in mind, the goal is to achieve full and productive employment, and decent work, for all women and men by 2030.

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Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 16: Peace, justice and strong institutions image Goal 16: Peace, justice and strong institutions

We cannot hope for sustainable development without peace, stability, human rights and effective governance, based on the rule of law. Yet our world is increasingly divided. Some regions enjoy peace, security and prosperity, while others fall into seemingly endless cycles of conflict and violence. This is not inevitable and must be addressed.


Armed violence and insecurity have a destructive impact on a country’s development, affecting economic growth, and often resulting in grievances that last for generations. Sexual violence, crime, exploitation and torture are also prevalent where there is conflict, or no rule of law, and countries must take measures to protect those who are most at risk

The SDGs aim to significantly reduce all forms of violence, and work with governments and communities to end conflict and insecurity. Promoting the rule of law and human rights are key to this process, as is reducing the flow of illicit arms and strengthening the participation of developing countries in the institutions of global governance.

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Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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