About A Working Theory

Founded in 2020 by Michelle Wadskjær, A Working Theory is a seasonless slow fashion brand from Denmark that creates high quality shirts and blouses for women to keep and treasure. They don’t follow the classic fashion seasons or fleeting trends, but instead focus on timeless and classic silhouettes that last for a long time, so you can feel well dressed on your own terms.

 

Their mission is to make it simple and effective for women to find shirts and blouses that suit their everyday needs. The brand strives to become the woman's go-to supplier, where she is guaranteed to always find the long-term piece she is looking for. By focusing on one product group, A Working Theory can ensure that each product and well-considered style lives up to the high standard that customers expect from them.

 

The brand’s regular collection consists of three styles with the same classic fit, differing only in their subtle details and restrained colour palette. All their styles are made of 100% LENZING™ ECOVERO™ viscose – a welcome alternative to conventional viscose – which they exclusively supply from certified suppliers who live up to leading international standards for both environmental and social responsibility.

 

Brand Ethos

A Working Theory is a slow fashion brand that works from the concept “to value and retain". They create timeless classic shirts and blouses that last year after year with focus on quality and fit. You will want to keep and appreciate their designs as a permanent part of your wardrobe.

The comarché framework

Product lifecycle

Brand sustainability

Sustainable Production & Social Responsibility

For the brand, it has been a requirement from the beginning that they only work with certified suppliers who fully share their same values. Therefore, in order to get their beautiful textiles into final shape, A Working Theory has benefited from the expert help of Fair Trade certified Dibella in Bangalore, India. It’s important to note that even though Dibella is Fair Trade certified, A Working Theory products don’t bear the same mark, since there is no Fair Trade standard for viscose fibres.

 

Dibella ensures their employees receive free medical treatment, pensions and courses to help them improve their personal finances and hygiene in their local area. Through Chetna Organic, they are working with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation.

 

Natural, Plentiful, Recycled & Certified Materials

A Working Theory doesn’t support the environmental impact and lack of transparency that comes with conventional viscose production; however, they were interested in retaining its delicate expression and comfort which is the reason why they chose to produce in 100% LENZING™ ECOVERO™ viscose fibres that are certified with the official European eco-label – the EU Flower. LENZING ECOVERO viscose fibres are distinguished, among other things, by originating from certified responsible forestry. The processing takes place under controlled conditions at Austrian Lenzing, which is known for ensuring a high degree of recycling of used solvents and water. A Working Theory’s buttons and washing labels, on the other hand, are made of rPET, which consists of recycled plastic bottles.

 

Sustainable Packaging

The company currently uses biodegradable bags for their packaging during shipment from India to Denmark. Made entirely out of rPET, they are in charge of collecting the plastic themselves in order to ensure proper disposal or possible recycling. Their entire packaging is FSC or FSC Mix certified, from the recycled paper shipping boxes to the tissue paper wrapping; even their stickers are made either from recycled paper or cotton scraps. The printed matter is made by KLS PurePrint, one of only three offset-printing companies in the world with a Cradle-to-Cradle certification. Having said that, A Working Theory is constantly investigating ways it can make their packaging even more sustainable.

 

Take Back Program & Reduced Waste after Use

The company cares deeply about their clothing being as long-lasting as possible. However, they do acknowledge that certain needs can change with time, thus allowing their customers to send back their goods when they no longer fit or simply wish upon a new owner. To help keep their clothes in circulation, they resell them via their own small resale platform, 2nd Editions. If the product has clear traces of use, their ambition is to donate it to Danish sewing studios and projects with a socio-economic aim that can upcycle it into a new, beautiful product.

The Comarché Notes

A Working Theory is a slow fashion brand that concentrates on one thing, and one thing only – to produce the most beautiful, classic, comfortable, and ethical shirts and blouses that money can get you. Celebrated for its dedication to nail the ultimate wardrobe essential, we can’t help but root for them to one day take their conscious expertise and execution lower waist.

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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