About Ailefo

Ailefo is the first brand to ever introduce organic modelling clay to the European market. Ailefo is founded by mother and nurse Christiane Larsen, on the basis of creating a product that removed the concern of what is being absorbed through the skin and mouth during children’s creative play. Christiane ended her 17-year nursing career as a registered anaesthesia nurse to establish Ailefo. Christiane was aware of the high cases of allergies in children and wanted to create a product that had the highest possible standards for allergy friendliness and at the same time wouldn’t harm the environment in which the children are to grow up in.

 

Christiane worked intensively with the product development of Ailefo Organic Modelling Clay through kneading and mixing ingredients over and over again. Countless tries in the effort to find the perfect recipe for the clay were made with the help of her daughter, who the inspiration for the brand came from. The end result is a product of very high standards regarding sustainability, allergy friendliness and Scandinavian design produced on the beautiful Danish island of Bornholm. 

Brand Ethos

With an “every choice matters” approach, Christine, the founder of Ailefo, produces and sells organic modelling clay. All organic. All from natural ingredients. All allergy-friendly.  All produced in Denmark.

The comarché framework

Product lifecycle

Brand sustainability

Ailefo’s organic modelling clay is a product of very high standards regarding sustainability, allergy friendliness and Scandinavian design. Ailefo modelling clay contains 98% certified organic ingredients and the ingredients are all labelled with the EU organic label, The Green Leaf. 90% of Ailefo’s ingredients come from local suppliers on the Danish island of Bornholm where the clay is also produced in a small factory.

 

The clay is allergy-friendly and doesn’t contain perfume or parabens. All oils are tested free of perfume allergens and no essential oils are used, as they are very allergenic. The modelling clay is plant-based and does not contain nuts, traces of nuts, soy, eggs, or dairy products and all preservatives are mild, food-grade ingredients. Since the clay is exclusively from food-grade ingredients, children can taste it. However, fortunately, it does not taste very good. The clay is not gluten-free.

 

The modelling clay consists of specially selected organic plant oils that give the clay its extra soft texture, which makes it easy to play with even for the smallest hands. The plant oils protect against dryness and strengthen the skin barrier. The oils transfer to the hands during play which also means that the oils in the clay are reduced over time. However, you can extend the life of the modelling clay by kneading regular cooking oil into the clay every once in a while. All the oils are test free from perfume allergens.

 

All of Ailefo’s wood modelling clay tools and stamps are FSC-certified and their packaging is environmentally friendly. The paper tube for the clay is made from 100% recycled paper and the label is applied to the tube with water-based glue. The tubs inside the paper tube are made from PP plastic, which is easy to recycle. The goal is to make it as environmentally friendly as possible and easy to separate materials in the recycling process. Before disposing of the plastic tubs, they can be used for many storage purposes. The tubs can be used in the microwave, in the freezer and are safe to use in the dishwasher. Ailefo is also a member of the Danish sustainable packaging effort, miljøvenligpakning.dk.

The Comarché Notes

Made from organic, natural ingredients, Ailefo is as kind to your mini-me as it is to the environment. We love it when products are kind to the environment as well as its inhabitants at the same time!

UN’s Sustainable Development Goals

Goal 7: Affordable and clean energy image Goal 7: Affordable and clean energy

Between 2000 and 2016, the number of people with electricity increased from 78 to 87 percent, and the numbers without electricity dipped to just below one billion.

Yet as the population continues to grow, so will the demand for cheap energy, and an economy reliant on fossil fuels is creating drastic changes to our climate.

Investing in solar, wind and thermal power, improving energy productivity, and ensuring energy for all is vital if we are to achieve SDG 7 by 2030.

Expanding infrastructure and upgrading technology to provide clean and more efficient energy in all countries will encourage growth and help the environment.

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Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 15: Life on land image Goal 15: Life on land

Human life depends on the earth as much as the ocean for our sustenance and livelihoods. Plant life provides 80 percent of the human diet, and we rely on agriculture as an important economic resources. Forests cover 30 percent of the Earth’s surface, provide vital habitats for millions of species, and important sources for clean air and water, as well as being crucial for combating climate change.

Every year, 13 million hectares of forests are lost, while the persistent degradation of drylands has led to the desertification of 3.6 billion hectares, disproportionately affecting poor communities.

While 15 percent of land is protected, biodiversity is still at risk. Nearly 7,000 species of animals and plants have been illegally traded. Wildlife trafficking not only erodes biodiversity, but creates insecurity, fuels conflict, and feeds corruption.

Urgent action must be taken to reduce the loss of natural habitats and biodiversity which are part of our common heritage and support global food and water security, climate change mitigation and adaptation, and peace and security.

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Goal 17: Partnerships for the goals image Goal 17: Partnerships for the goals

The SDGs can only be realized with strong global partnerships and cooperation. Official Development Assistance remained steady but below target, at US$147 billion in 2017. While humanitarian crises brought on by conflict or natural disasters continue to demand more financial resources and aid. Many countries also require Official Development Assistance to encourage growth and trade.

The world is more interconnected than ever. Improving access to technology and knowledge is an important way to share ideas and foster innovation. Coordinating policies to help developing countries manage their debt, as well as promoting investment for the least developed, is vital for sustainable growth and development.

The goals aim to enhance North-South and South-South cooperation by supporting national plans to achieve all the targets. Promoting international trade, and helping developing countries increase their exports is all part of achieving a universal rules-based and equitable trading system that is fair and open and benefits all.

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Sustainable highlights on brand level

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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