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Ailefo is the first brand to ever introduce organic modelling clay to the European market. Ailefo is founded by mother and nurse Christiane Larsen, on the basis of creating a product that removed the concern of what is being absorbed through the skin and mouth during children’s creative play. Christiane ended her 17-year nursing career as a registered anaesthesia nurse to establish Ailefo. Christiane was aware of the high cases of allergies in children and wanted to create a product that had the highest possible standards for allergy friendliness and at the same time wouldn’t harm the environment in which the children are to grow up in.
Christiane worked intensively with the product development of Ailefo Organic Modelling Clay through kneading and mixing ingredients over and over again. Countless tries in the effort to find the perfect recipe for the clay were made with the help of her daughter, who the inspiration for the brand came from. The end result is a product of very high standards regarding sustainability, allergy friendliness and Scandinavian design produced on the beautiful Danish island of Bornholm.
With an “every choice matters” approach, Christine, the founder of Ailefo, produces and sells organic modelling clay. All organic. All from natural ingredients. All allergy-friendly. All produced in Denmark.
Ailefo’s organic modelling clay is a product of very high standards regarding sustainability, allergy friendliness and Scandinavian design. Ailefo modelling clay contains 98% certified organic ingredients and the ingredients are all labelled with the EU organic label, The Green Leaf. 90% of Ailefo’s ingredients come from local suppliers on the Danish island of Bornholm where the clay is also produced in a small factory.
The clay is allergy-friendly and doesn’t contain perfume or parabens. All oils are tested free of perfume allergens and no essential oils are used, as they are very allergenic. The modelling clay is plant-based and does not contain nuts, traces of nuts, soy, eggs, or dairy products and all preservatives are mild, food-grade ingredients. Since the clay is exclusively from food-grade ingredients, children can taste it. However, fortunately, it does not taste very good. The clay is not gluten-free.
The modelling clay consists of specially selected organic plant oils that give the clay its extra soft texture, which makes it easy to play with even for the smallest hands. The plant oils protect against dryness and strengthen the skin barrier. The oils transfer to the hands during play which also means that the oils in the clay are reduced over time. However, you can extend the life of the modelling clay by kneading regular cooking oil into the clay every once in a while. All the oils are test free from perfume allergens.
All of Ailefo’s wood modelling clay tools and stamps are FSC-certified and their packaging is environmentally friendly. The paper tube for the clay is made from 100% recycled paper and the label is applied to the tube with water-based glue. The tubs inside the paper tube are made from PP plastic, which is easy to recycle. The goal is to make it as environmentally friendly as possible and easy to separate materials in the recycling process. Before disposing of the plastic tubs, they can be used for many storage purposes. The tubs can be used in the microwave, in the freezer and are safe to use in the dishwasher. Ailefo is also a member of the Danish sustainable packaging effort, miljøvenligpakning.dk.
Made from organic, natural ingredients, Ailefo is as kind to your mini-me as it is to the environment. We love it when products are kind to the environment as well as its inhabitants at the same time!
This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).
The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.
The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.
This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.
Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.
How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.
This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.
How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.
At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.