About Akva Jewellery

AKVA Jewellery is the result of three different life stories with a common passion for sustainable jewellery. AKVA’s founders, Cecilie, Olivia and Tascha, believe that from knowing comes caring and from caring comes change. AKVA is determined to make jewellery of the highest quality that inspires curiosity, reflects personal expression and can be inherited for many generations to come.

 

AKVA was founded in 2018 in Copenhagen, Denmark. All jewellery is inspired by the sea: life-affirming, rebellious and uplifting. Meditative, soothing and dreamy.

 

AKVA has love for the ocean and the company is all about creating a better future. The brand was founded based on the Sustainable Development Goals, and a common passion for the ocean brought the three jewellers together. This passion is also what guides the company in everything it does.

Brand Ethos

AKVA has a 360-degree approach to sustainability which has been apparent from day one. The company is founded on the SDG ‘Life Below Water’ and has a sustainability related issue as a reason for its very existance. Through inspiration and knowledge-sharing AKVA aims to start sustainability related conversations with our oceans in focus.

The comarché framework

Product lifecycle

Brand sustainability

Love and passion for the ocean is what brought AKVA to life and it is also what drives and inspires the brand on a daily basis. Since the beginning of AKVAs journey, the SDG’s have played a prominent role. Goal number 14 is ‘Life Below Water’ and this is where AKVA has its focus.

 

 

The sea is the key source of inspiration for AKVA. However, the sea is threatened by excessive consumption, neglect and apathy. AKVA Jewellery is determined to make an impact where they can. The goal is not only to be sustainable in its core business, but also to pass a conscious mindset on to each and every owner of an AKVA jewellery piece. The hope is to inspire change and start conversations which, according to AKVA, happens through inspiration, knowledge and sharing.

 

AKVA Jewellery is meticulous about meeting the highest standards through the entire supply chain. AKVA’s four key areas are responsible production within the EU, high quality products, recycled gold and silver and FSC-certified packaging and printing.

 

Every AKVA piece is made exclusively of precious metals of the highest quality. Each design is timeless and made to be passed on to future generations. The brand strives to keep production as local as possible without compromising on quality. AKVA jewellery is cast in recycled gold and silver at Kalman Hafner in Germany. Once the jewellery has been cast, it is finished in AKVA’s workshop in Copenhagen, Denmark. By collaborating with Kalman Hafner, AKVA ensures the best possible quality, fast delivery and good working conditions. All diamonds are fair trade certified and conflict free. AKVA is attentive to sustainability in all aspects of its production – right from piece to packaging.

The Comarché Notes

We love jewellery that are as sustainable as they are beautiful! Each jewellery design makes us long for the ocean and inspires us to protect and take care of the sea. All pieces are made in the EU solely from recycled gold and silver and we simply find it hard to get our hands down. Hurray!

UN’s Sustainable Development Goals

Goal 14: Life Below Water image Goal 14: Life Below Water

The world’s oceans – their temperature, chemistry, currents and life – drive global systems that make the Earth habitable for humankind. How we manage this vital resource is essential for humanity as a whole, and to counterbalance the effects of climate change.

Over three billion people depend on marine and coastal biodiversity for their livelihoods. However, today we are seeing 30 percent of the world’s fish stocks overexploited, reaching below the level at which they can produce sustainable yields.

Oceans also absorb about 30 percent of the carbon dioxide produced by humans, and we are seeing a 26 percent rise in ocean acidification since the beginning of the industrial revolution. Marine pollution, an overwhelming majority of which comes from land-based sources, is reaching alarming levels, with an average of 13,000 pieces of plastic litter to be found on every square kilometre of ocean.

The SDGs aim to sustainably manage and protect marine and coastal ecosystems from pollution, as well as address the impacts of ocean acidification. Enhancing conservation and the sustainable use of ocean-based resources through international law will also help mitigate some of the challenges facing our oceans.

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Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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