About BADA

BADA is organic Danish handmade soap, produced at their very own micro-soap factory in the town of Roskilde, Denmark.


Over the last 30 years, many consumers have replaced solid soap with liquid soap. Thus, they also switched from soaps based on natural ingredients to synthetic soaps that contain preservatives that can trigger allergic reactions, be endocrine disruptors and affect the marine environment if released into the sea.


In addition to this chemical impact on the marine environment, the sea also receives 8-10 mill. tons of plastic every year. Packaging used for consumer goods makes a not insignificant contribution to this pollution. Disposable liquid soap packaging is among the contributors - even though there are good sustainable alternatives on the market.


On top of the direct negative effects of using synthetic soaps packaged in plastic, many retail products are produced far from the consumer and far from the suppliers of the ingredients. Factors that introduce an unnecessary CO2 footprint from a relatively simple item such as soap.


BADA strives to offer alternatives to synthetic products, plastic packaging and to non-near products. Thereby, BADA displaces synthetic soaps that contain preservatives, are hormonally disruptive, are harmful to the environment if released into the ocean, and can potentially trigger allergic reactions.


Instead, BADA’s products are natural, and organic and do not add artificial active ingredients to users’ health and bodies.

The comarché framework

Product lifecycle

Brand sustainability

BADA works with an uncompromising approach which means that production methods, packaging concepts, supply chain, and partnerships must be sustainable in all aspects.


The raw materials are organic and where available locally produced - even if it means higher production costs and lower earnings per product than what could be achieved by a one-sided focus on low production prices.


They are made through a process called “cold saponification”, which makes the soap soft, creamy and gentle on the skin.


The soaps are made from organic cold-pressed rapeseed oil and organic coconut oil. The organic cold-pressed rapeseed oil is grown at Stevns, only a couple of hours south of Roskilde, while the organic coconut oil is Ecocert-certified and grown and harvested under sustainable and organic conditions on small family farms in the Phillippines.


BADA soaps' fragrance and texture derive from dried organic herbs and natural essential oils.

Each soap is packaged in cardboard without the use of plastics and thus lives up to the sustainability ecolabel, Svanemærket or the Nordic Ecolabel. The soaps are approved according to EU rules on cosmetics and comply with Astma-Allergy Denmark’s recommendation to use solid hand soaps without preservatives for normal and sensitive skin.

BADA accentuates quality and good craftsmanship, as well as the brand emphasises a rational approach to the environment, sustainability and price.

The Comarché Notes

BADA’s uncompromising approach to sustainability from materials, to production to packaging concept, supply chain and partnerships makes them a brand to watch. We love the idea that you’re able to cut your own soap. Great for smaller hostess gifts.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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