About CO Label

CO Label is children’s wear you’ll return to again and again.


CO Label was created by My Seline von Appen Keller, a mother of four, who was in the search for a more sustainable children’s wear solution that didn’t follow the fast fashion ‘fads’ marketed to young children. For My Seline, it was a matter of principle and ethical rationale that became the foundation for the Danish Company.


Creating premium, sustainable children’s wear, produced with respect for both planet and people is CO Label’s mentality.


CO Label is about stopping the rapid rate of consumption by creating timeless styles that increase longevity. The result is fabrics and styles that can be passed on from generation to generation.

The comarché framework

Product lifecycle

Brand sustainability

CO Label and their sustainable children’s wear is built on three principles:


1) Responsible manufacturing
2) Quality for a lifetime of play
3) Seasonless styles


The materials of CO Label’s clothes are sustainably sourced. All their fabrics are weaved, washed and dyed close by in Italy as well as sown by skilled craftsmen with fair working conditions  - also in Italy. The use of the dye and other agents adhere to strict European standards. In the end, this guarantees fewer ‘clothing miles’ without the huge price tag. The only exception is CO Label’s cashmere, which is sustainably sourced from Nepalese GOTS-certified factories, due to quality requirements and standards.


The materials for the CO Label garments are also gentle, breathable and soft to touch – even after 30+ washes. The clothes are made through careful production, clever design and thoughtful detailing to give quality, durability and washability.

CO Label collections are available in a palette of neutral colours that remain classic and sympathetic to varying skin palettes and body shapes. The same goes for the design; the clothes benefit both genders so that they are truly reusable. The styles are timeless and seasonless because children don’t need clothes that follow trends. Children need comfortable clothes that work hard for them. This is CO Label’s attitude to all the clothes they produce.

Brand Ethos

CO Labels increase the longevity of their products and have a holistic approach to sustainability. All products are processed and made in Europe and what’s more: CO Label is committed to use sustainable and durable materials. This is why CO Label is a ‘Born Sustainable’ brand.

The Comarché Notes

We love how CO label goes beyond seasonal trends and focuses on what really matters: sustainability, durability and a comfortable, long-lasting design in neutral colours which both genders can benefit from. Besides... the philosophy “buy, less, buy better” is hard to disagree with, don’t you think?

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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