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Behind CONSJUS are the founders Hanne and Søren, who have more than 40 years of experience combined in the Danish textile and fashion industry. Their focus areas have always been purchasing, product development and social responsibility, so in 2019 they chose to start their own clean fashion brand, CONSJUS.
CONSJUS originated out of the desire to show that it is possible to make quality clothes from sustainable materials, produced at fair prices in EU factories. They design classic, long-lasting, Nordic styles for both men and women, with full speed on environmentally friendly practices. It was important for them not to compromise on quality, ecology or ethics in order to ensure good working conditions and a smaller environmental impact throughout their value chain.
The selection from CONSJUS is the epitome of slow fashion, offering styles that are timeless classics to keep in your wardrobe long after you’ve bought them. All products are made of only conscious materials of the highest quality, such as GOTS certified organic cotton and TENCEL™ – some of the most sustainable fibres available – as well as recycled cotton and recycled polyester. Their hope for the future is, of course, to scale the business so that they can offer an even wider range of conscious styles for both ladies and men.
Their logo symbolizes timeless quality, sustainability and ecology. The sign stands for that perfect balance between masculine and feminine, and represents a brand that is functional, minimalist and long lasting. The name CONSJUS is a spin on the English word "conscious", and it’s exactly what the brand is all about, both as a company and as a consumer – making the conscious choice and allowing to contribute towards a real difference.
CONSJUS are born sustainable, not just aiming to be!
CONSJUS strive to minimize their impact on the environment by taking a long hard look at the entire product life cycle. They think about the impact their products have from the moment they’re designed until they’re produced, transported, used, washed, disposed of, and hopefully, reused.
Natural, Certified Materials
There has been no compromise on quality, as CONSJUS pay enormous attention to their fabrication choices. They use the highest ranked certified sustainable fibres, such as GOTS certified organic cotton and TENCEL™ from Lenzing Group. TENCEL™ is a biodegradable material with a sustainable closed circle fibre production, where water and chemicals are recycled by almost 100%. A natural material that is smooth and highly absorbent, it’s made from the bark of fast-growing trees like eucalyptus, which require very little water.
Unlike conventional cotton, organic cotton is grown using methods that have a positive impact on the environment, without the use of synthetic, harmful pesticides and fertilizers or GMOs. Some of their styles also come in recycled cotton and recycled polyester, as they find it extremely important to reduce the amount of clothing and textiles that have already been produced and often discarded prematurely.
Sustainable Harvesting and Packaging
Each detail in their products has been carefully considered and chosen with great respect for the environment. Their buttons are made of Corozo, a natural material that comes from the nut of a palm tree. The woven labels are made of recycled plastic from used PET bottles. The actual process of making polyester from PET bottles is much less resource-intensive than making new polyester, and in addition, they successfully manage to remove a product that would have otherwise ended up in landfill.
Furthermore, their hangtags are made from recycled sugar cane fibres, a raw material derived from sugar production waste, which doesn’t require any additional cultivation areas. That gives them ample opportunity to use this plentiful material to continue making sustainable cardboard and paper. Their packaging is made of recycled cardboard, which they strongly advise you as a consumer to recycle further, so it goes back into circulation.
Because CONSJUS have chosen to trade directly with factories and manage all processes by themselves, this offers them better control of the supply chain. The brand produces solely in Europe, with the utmost respect for people and the environment. The textile production takes place either in Portugal or Turkey, and their products are sewn at one of the best factories in Europe, where employees have decent wages and good working conditions. It is also important for them not to use hazardous chemicals in their clothing or packaging materials, both for the sake of their workers and for the end consumer.
As their name clearly implies, CONSJUS is a Danish clothing brand that consciously thinks about quality and the environment in each of their processes and business operations. Their mission is to show that you can make quality clothes at good prices, even if they are produced with sustainable materials in Europe. With ‘Mind What You Wear’ as their mantra, they want to encourage you as a consumer to make an active choice – the sustainable and quality-conscious choice in terms of fashion and personal style.
We appreciate how CONSJUS take it one step at a time and focus on building solid knowledge and credibility with the brand. Their wardrobe staples are fundamental in creating a capsule collection of clothing in which longevity and quality are key – from tailored shirts that won’t lose their structure, or a classic white t-shirt that won’t fade in just a few washes – you simply can’t go wrong with CONSJUS!
This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.
This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.
This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).
The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.
The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.
This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.
Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.
How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.
This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.
How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.
At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.