About Dunville Apparel

Dunville Apparel was founded by the passionate advertiser, Rasmus Dunvad, in Mols Mountains, Denmark.


Dunvad worked for decades as an award-winning creative director in the advertising industry where he learned all about the world of consumerism from the inside. Dunvad realised that the advertising business is part of the problem of consumerism and fast fashion. Therefore, he set out on a mission to start from the beginning himself.


Dunvad commenced on the goal to extend products’ lifespan by focusing on quality and durability.


Dunvad recognized and understood that the most sustainable thing he could do is to extend the lifetime of the products we buy and to produce sustainably at the same time.


Brand Ethos

Dunville Apparel adds a whole new dimension to the well-known saying “less is more”. Quality, durability, timelessness and a simplified supply chain are all keywords in Dunville Apparel's business model and the brands’ ultimate goal is to reduce the huge amount of CO2 emissions caused by the fashion industry.

The comarché framework

Product lifecycle

Brand sustainability

Dunville Apparel is a clothing brand that has set out on the mission to be more than just a brand; Dunville Apparel is a movement. Dunville Apparel is a movement to prove that less is more. The brand produces apparel that is made to last. All the clothing is produced by handpicked high-end Italian manufacturers that value quality and contribute to eradicating the fast fashion industry and replacing it with timeless fashion. Also by working with Italian quality, Dunville Apparel ensures less transportation and thereby a smaller CO2 footprint.


Dunville Apparel is a story about consistency and a belief that following through makes a payoff second to none.

The Comarché Notes

At the Comarché, we believe sustainability is all about making well-considered choices and always choosing the best alternatives for the planet. And this is exactly what Dunville Apparel does - whether it is the product material, the labels inside the clothes, the packaging or the transportation of the garment, Dunville Apparel carefully considers it all.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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