About ECHTE

ECHTE is a sustainable fashion brand that believes in the beauty of quality-consciousness, great design and the perfect fit.

 

ECHTE make effortless and uncomplicated silhouettes that celebrate the feminine figure and their pieces are meant to be worn for many years to come.

 

ECHTE has an ethical approach to fashion and is driven by the notion that it should be possible for consumers to wear their values. Their products are produced with care and respect for the environment and for the working people behind the clothes. They seek long-lasting partnerships with suppliers who share the common mindset of sustainability and transparency, all in the name of contributing to create a more responsible fashion industry. The goal is to make responsible choices about which suppliers to use, where to produce and how to treat materials in order to make slow fashion that prolongs the life of each fashion item going into consumers’ closets.

 

ECHTE’s products consist of high-quality materials that are tailored to fit the lives of working women. ECHTE strive to use more organic cotton, TENCEL®, recycled polyester and other similar fabrics in order to do better with every collection that hits the streets.

 

They believe that small actions can lead to big changes and they even use recycled paper hangers to minimize plastic pollution and lessen the demand for new materials.

The comarché framework

Product lifecycle

Brand sustainability

ECHTE is sustainable fashion that has nature and people in mind. ECHTE treasures transparency throughout the entire production chain. Each style is provided with the name and location of the factory that created the ECHTE item, so consumers can see where the carefully-picked styles were born.

 

All of ECHTE’s products have been produced in factories adhering to strict environmental and social standards. To ensure that these standards are followed and respected, ECHTE is certified. ECHTE is OEKO-TEX® Standard 100 certified and some products are also certified by the Nordic Ecolabel.

 

OEKO-TEX® ensures that clothing is produced without the use of any harmful chemicals and checks this in accordance with the European REACH standards. Read more about OEKO-TEX and REACH.

 

The Nordic Ecolabel (or the Nordic Swan Ecolabel) focuses on product materials and production processes. It is one of the world’s toughest and most recognized environmental certifications and the ECHTE denim line ‘Denim for Days’ is certified by the Nordic Ecolabel. Read more about the Nordic Ecolabel here.

ECHTE are very big on prolonging the life of every product that they sell to customers. They, therefore, ask customers to do their part as well by thinking about how they care for their clothes. Lowering washing temperatures, line-drying clothes, only washing when needed and setting the washer to ‘cold’ have a big impact on the longevity of the clothes and it is better for the environment.

 

Brand Ethos

ECHTE have a “buy less, buy better philosophy” and all pieces have a timeless design and are produced in a high quality that is meant to last. ECHTE values transparency and are committed to use more sustainable textiles in their collections and they are thus a Born Sustainable brand.

The Comarché Notes

We love brands who are all about transparency and this is definitely the case for ECHTE as they provide information about where each product is made.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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