About Elvang

Elvang was born in 2003 after its founders had travelled to Peru and experienced the vast traditions of Peruvian culture, the craftsmanship honed through centuries, and the quality of soft alpaca wool. With its headquarters in Denmark, Elvang has come to be a master of combining Nordic aesthetics and Peruvian craftsmanship that is made to last by using alpaca wool and other irresistible, sustainable materials. Elvang designs both warming throws and soft scarves that are elegant and sophisticated.

 

Alpaca – the Wonder Material from Peru
Elvang’s decision to use alpaca wool is not coincidental. The alpaca and its wool can be considered one of the most sustainable combinations ever. The fibres of the wool are long-lasting, hypoallergenic, dirt-resistant and extra insulating as well as exceptionally soft which makes for outstanding quality and durability. The reason why the animal is considered sustainable has to do with the way the alpaca behaves. The alpaca survives on water from natural springs meaning no water supply goes into caretaking, it grazes by biting into the grass instead of pulling it out by its roots meaning the soil does not erode, and the alpaca produces wool in many different colours meaning less colouring of the final products. Lastly, the wool is very easily maintained because the pilling is minimal. This means that all you need to do to liven up your throw or scarf is to air them out. 

 

However, Elvang’s story does not stop there. Elvang is a true believer that an ethical, respectful and honest approach to the people they work with, their surroundings, and the designs they make is of utmost importance.

The comarché framework

Product lifecycle

Brand sustainability

The founding pillars of Elvang are sustainability and responsibility. Elvang is particular about making the most responsible choices to secure proper conditions throughout their entire supply chain. 

 

Social Sustainability

Suppliers are chosen based on criteria that honour sustainability and responsibility and their designs are produced locally in Peru where the primary material of alpaca wool comes from. Using local materials and production facilities ensures that employment and the corresponding economy are maintained in the community. Also, by working closely with one of Peru’s biggest weaving companies that sustain a strong CSR program, Elvang helps to safeguard employer rights. The CSR program warrants that employees and their families have free medical and dental consultation, let employees choose if they wish to work overtime, ensures no child labour, guarantees compliance with minimum wages, offers educational aide for employees’ children, and gives help to Peruvian alpaca shepherds for free to improve their business in value-adding ways.

 

Recycled Materials

Elvang’s products are made from recycled wool which would have otherwise been discarded. The wool is pulled apart to its original fibres which makes it possible to spin new yarn for new textiles. This method minimizes waste of existing resources to give them new life. Remarkably, 80% of all wool used in Elvang products is recycled. Elvang also considers the ways in which to avoid airway transportation when transporting goods from Peru to Denmark. Therefore, Elvang strives to ship at least 90% of its production home to minimize its CO2 footprint on the climate. 

A Member of the World Fair Trade Organization

Elvang is also a Guaranteed Member of the World Fair Trade Organization (WFTO). Being a Guaranteed Member is an exceptional achievement as it is the highest status that can be earned from WFTO. Elvang is one of the only companies in Denmark that has achieved this level of compliance with WFTO’s 10 principles for fair trade. The certification does not only certify the products but the entire company from Peru to Denmark.

 

Brand Ethos

Based firmly on the love for sustainable materials and social sustainability, Elvang is a Born Sustainable brand who was well ahead of its time when launching back in 2003. Up until today, the focus has always been on managing a sound business based on ethical principles. 

The Comarché Notes

Make sure to check out the many beautiful throws made of up to 80% recycled material. Soft to the touch and kind to the planet!

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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