FIVEMOREMINUTES was founded by Danish designers Ditte Marie & Julie and their co-founder Peter who is in charge of marketing. The three created FIVEMOREMINUTES out of love and appreciation for honest products and an ambition to make high quality bedding that lasts.

In 2017, they started searching throughout Europe for the right supplier – one that could handle as many steps in manufacturing as possible in order to reduce the amount of transport needed and to simplify their supply chain. The trio succeeded and the outcome is organic and sustainable bedding made of linen for babies that is both functional and natural.

The baby bedding is made of linen because of its many incredible and natural properties that are better for the body and soul as well as the environment.

FIVEMOREMINUTES’ vision is to produce sustainably while at the same time being conscious about where and how the materials come to life during the production.

In the effort of gaining knowledge about linen and its usability and recyclability, FIVEMOREMINUTES commit to experiment with growing, processing and producing their own flax linen and one day bring back the production of flax linen to Denmark.

The comarché framework

Product lifecycle

Brand sustainability

FIVEMOREMINUTES are built on the notion that sustainability is of utmost importance. Reducing the use of natural resources in order to protect the environment is the reasoning behind choosing solely 100% linen for their bedding.

Linen has incredible natural properties that make it perfect for creating sustainable baby bedding.

Spin flax – which is used for linen – is first of all a natural organic material. The flax plant is a renewable resource grown in Europe without the use of pesticides, needs no irrigation, and is biodegradable.

The cultivated area of flax linen yields significantly more per acre than cotton and is even up to four times more durable than cotton.

Usability is also one of the core reasons to using flax linen. The whole plant can be used for different purposes and there are thus no wasted resources when harvesting.

Moreover, Flax is good for the environment but also good for the body. It is naturally hypoallergenic, temperature-regulating, sweat-absorbent, and dirt and bacteria repellent.

By using flax linen, FIVEMOREMINUTES’ designs cultivate bedding that is timeless and sustainable making it relevant for many more years to come.

Brand Ethos

FIVEMOREMINUTES are a Born Sustainable brand. They have made a conscious choice to work solely with linen and have a great eye for keeping the production as sustainable as possible.

On top of that, they are experimenting with the usability and recyclability of the materials they use in a way that is truly admirable.

The Comarché Notes

We absolutely love everything about linen. Make sure to pass down the bed linen from one child to another.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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