About Grums

Grums is a responsible skincare brand founded in 2016 in the Danish city of Aarhus. Grums is a reference to the Danish word kaffegrums which translates to ‘coffee grounds’, the main ingredient in the brand’s products. All coffee grounds used in their products are sourced locally. In fact, Grums is a brand that puts its local roots at its centre. A local brand with a local mindset.


Grums’ coffee grounds are locally sourced from modern specialty coffee connoisseur La Cabra Coffee Roasters in Aarhus. The grounds are picked up from the coffee company by bike and then quality checked and dried before being transformed into their natural products. La Cabra shares the same passion for quality and transparency as Grums’ which is why it was a natural decision to collaborate.


Grums’ decision to work with coffee grounds is not a coincidence. The grounds left behind from a brewed coffee contain 99% of the nutrients from the coffee beans it was brewed upon. These important nutrients that are left behind are the bedrock of Grums’ skincare. Coffee grounds contain antioxidants that help protect the skin from free radicals such as UV rays and cigarette smoke. Antioxidants also have anti-inflammatory properties that can help soothe the skin and reduce redness and irritation. Caffeic acid is another important nutrient left behind in the coffee grounds which can help increase collagen production in the skin, making the skin firmer and more elastic.


Grums skincare is the product of a company that is born sustainable – from their conscious attention to the ingredients in their products,  all the way to the exterior packaging of their products.

The comarché framework

Product lifecycle

Brand sustainability

Grums believes that skincare can be born on conscious principles and has a goal of leaving the lowest possible impact on the world. Equally, Grums trusts that it can be done without compromising on quality, image or effect. From the very founding days of the brand, Grums has had high expectations to their partners and demanded a sustainable mindset from all parts of their supply chain. This mindset begins when collecting La Cabra Coffee Roaster’s coffee grounds by bicycle to the selection of ingredients and sustainable packaging. The mentality is also embedded in the company’s organizational initiatives and takes its form in membership of 1% for the Planet. Grums donates 1% of their gross profit to the organization 1% for the Planet whose mission is to tackle the planet's most pressing environmental issues.


Transparent Skincare

Grums experienced that the world of skincare was difficult to comprehend and decipher. Therefore, Grums strives to be a transparent alternative where ingredients and contents of their products are explicit. Because according to the skincare brand, reading and understanding ingredients shouldn’t be rocket science. Grums provides translations of all INCI-terms on their site. The International Nomenclature of Cosmetic Ingredients, abbreviated INCI, are the unique identifiers for cosmetic ingredients established by the Personal Care Products Council and are legally required. Grums makes sure that everyone can understand which ingredients can be found in each product.


Local Collaboration

Grums collaborates with local partners. Coffee grounds are sourced locally and recycled from La Cabra Coffee Roasters in Aarhus. Aarhus, Denmark is the hometown of Grums and the brand picks up the antioxidant-rich by-product by bicycle every three to four days. Picking up coffee grounds by bike is not only a tribute to the Danish heritage of riding bikes, in terms of transportation, it doesn’t get much better for the environment than this.


Better Packaging for Better Products

Once Grums has dried and secured the quality of the coffee grounds, they are combined with carefully selected ingredients. The result is Grums’ responsible skincare which is then filled into sustainable packaging. Grums’ products are packaged into a sugar cane-based plastic tube or glass bottle, both better alternatives to conventional plastic options.


Brand Ethos

Grums are explicit about their values: A local mindset where transparency and a dedication to creating better skincare for people and planet comes first. Grums is a company born sustainable and committed to exploiting the amazing properties of coffee grounds. Picking up coffee grounds by bicycle, collaborating with local partners, and using better packaging alternatives is all a part of their responsible business approach.

The Comarché Notes

Grums is conscious Danish skincare that begins with recycled coffee grounds and ends at a fully transparent ethos. Grums sources their coffee grounds locally and, with a careful attention to quality, the brand creates products that are better for people and planet. Packed with antioxidants, coffee grounds are the core ingredient of their skincare products and also the inspiration to their name - Grums is the Danish word for coffee grounds.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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