HOLMM. is a high quality clothing brand with the ambition to redefine luxury for the 21st century. Designed with an informal approach to elegance, their goal is to merge craftsmanship with Scandinavian simplicity, to create high quality designs with lasting appeal that you will cherish forever.


The owner and creative director behind HOLMM. is Marie-Louise Fischer. Deeply rooted in her design DNA is a love for exquisite natural materials, high quality, comfort and craftsmanship. The HOLMM. brand is the expression of her desire to create beautiful designs and classic styles.


Brand Ethos

HOLMM. is passionate about creating sustainable luxury for every day. They are determined to continually find better ways to create their collection and are determined to make a difference.

The comarché framework

Product lifecycle

Brand sustainability

Sustainability has been a core value for HOLMM. since their inception. For HOLMM., sustainability is to create products that last, leaving the smallest environmental footprint possible.


HOLMM. creates high-end garments with longevity in mind and work to implement the 10 principles on which the UN's Global Compact is based. These 10 principles form the basis of HOLMM's Code of Conduct, which all of their suppliers have accepted and signed. All suppliers must also comply with the REACH rules issued by the European Union in order to improve and protect human health and the environment.


By using environmentally friendly materials and setting standards that their suppliers must adhere to, HOLMM. strive to ensure a sustainable future.


Natural Materials

HOLMM. only use natural materials like cotton, cashmere and wool. 


The strength of cotton means that it is tear-resistant and can withstand many washes without losing its quality, creating a garment that can last you for many years.


Cashmere is known for its extreme softness, lightness and warmth and it’s truly an un-comparable experience. When cared for correctly, a high-quality cashmere product will last you a lifetime.

The Comarché Notes

We love that HOLMM. focuses on high-quality natural materials that can last a lifetime!

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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