About La Femme Rousse

La Femme Rousse is a Danish visionary fashion company established in 2019 by Susanne Guldager, who has worked with sustainable fashion for a number of years. Their design universe and clothing style radiates femininity, originality and premium quality, with a clear conscience and upcycling values threaded throughout.

 

La Femme Rousse focuses on circular design by giving new life to materials that have otherwise served their original purpose. A key concept for their collection is flexibility, where each style can accommodate versatile body shapes in different ways. Moreover, the collection is not based on one specific season, but is instead aesthetically sustainable and durable in terms of its timelessness.

 

Most of their styles are produced from recycled textiles such as tablecloths and sheets, granting a good story and deeper meaning on top of clever fashion. With recycled textile supplier and responsible production either in Portugal or locally in Ikast, Denmark, their goal is to be 100% transparent about what they create and how they manufacture it.

Brand Ethos

La Femme Rousse stands for premium fashion that is born circular. They create timeless collections using as much discarded fabric as possible, upcycling waste from other fashion companies and textile manufacturers. Their unique designs don’t cater to a specific individual with specific shapes or sizes, instead creating flexible styles that will fit and flatter every beautiful body. The brand’s goal is to make clothes of the highest quality that you will love to use as much as they loved making it.

The comarché framework

Product lifecycle

Brand sustainability

For La Femme Rousse, strong and respectful human relationships are absolutely essential to creating a great product, as they believe it’s in the community where the real magic occurs. All their products are produced by experienced hands either in Portugal or in their home base of Denmark. Their primary factory is a family-owned company in existence since 1984, which they regularly visit during different stages of production to ensure the high-level quality the brand is known for.

 

Upcycled Materials

When they don’t design with 100% GOTS certified cotton or ECOVERO™ natural viscose, most of La Femme Rousse products are created from 100% upcycled materials from the textile industry, which still have great potential. Deadstock – which simply means surplus material from other fashion companies – allows the brand to work circularly and avoid valuable materials ending up in landfills or incinerated. After a thorough quality check, these upcycled materials are either dyed, embroidered or used as they are, and then turned into stylish garments by knowledgeable hands in Portugal.

 

Long Product Lifecycle

La Femme Rousse acknowledge that focusing solely on organic fabrics will no longer suffice – the industry needs to think more circularly and make better use of resources. Which is why they are constantly looking for existing materials that can be reborn and have a new long life as part of your wardrobe. Everything is carefully selected and quality assured before executed with Danish creativity and craftsmanship. From original, hand-drawn embroidery to high-quality French seams, these are not details that only look beautiful, but they also help extend the durability of the clothing. La Femme Rousse create unique styles that are not based on fleeting trends, but with an aesthetic that is meant to last season after season.

 

Repair Options

The label creates meaningful fashion with an interesting narrative that you don’t need to constantly replace and update. But keeping clothes for longer also means mending them, as things inevitably break. Should an incident occur, the brand offers repair options to mend your La Femme Rousse pieces and extend the wear of their products. Making do with what you already own seems more appealing with the ease of their services, on top of having a significant environmental impact. To repair your clothes is key to sustainable fashion since it decreases its carbon footprint exponentially, and it’s a mentality stitched to this brand’s ethos.

The Comarché Notes

This is a fashion brand that doesn’t make waste – instead repurpose it for others to wear it in ways you could never tell where it originated. With jackets made out of recycled tablecloths and dresses out of bed linens, they will convince anyone to start wearing recycled waste. Their fight against fast fashion and work to achieve a more sustainable environment is definitely worth keeping an eye on, with their third collection launching soon to a screen near you!

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

                  Thank you for signing up

                  You will receive an e-mail from us shortly.
                  Looking forward to staying in touch.