About Little Chubbies

Little Chubbies is a whimsical children's universe with adorable illustrative animal characters for children aged 0-6 years old. The company is passionate about creating adventurous narratives that contribute to entertainment and dialogic reading, as it is about developing new movies that tender to activity and play. Little Chubbies develop and produce sustainable and responsible children's books with quality storytelling and beautiful illustrations, as well as captivating videos under their own YouTube channel – Little Chubbies TV.


What started as a creative hobby of illustrating colourful little animals, by 2019 it evolved into a full-fledged storytelling universe that children can relate to and strongly empathize with. Little Chubbies is comprised of a small team of energetic young women, who have been brought together by an eternal young spirit. They are passionate about creating a world that is creative in its imagination but deeply authentic in its environmentalism.


This is why all their children's books, posters and postcards are produced climate-neutral, Nordic Eco-labelled and on FSC certified paper. All their paper and packaging is either FSC certified or fully recycled, and they choose their partners based on their environmental certifications and on their ability to minimize their imprint on nature as much as possible. This way, Little Chubbies can help better preserve the environment for our future generations.

Brand Ethos

Little Chubbies is a storytelling and animation universe for children up to 6 years old. Their vision is to create a whimsical universe that embraces all children and one that parents can support with a clear conscience. One must allow kids to act like such, but they believe it’s the responsibility of grownups and parents to not abuse the earth’s resources and make the most conscious choice in the name of their little ones.

The comarché framework

Product lifecycle

Brand sustainability

Little Chubbies have a vision to create a children's universe with characters that positively impact children but doing that in a responsible and sustainable manner so as to not hinder further at our beautiful planet. Therefore, all the partners they collaborate with boast high-ranking environmental certifications and bear minimal imprint on nature.


Their posters, postcards, and children's books are printed at KLS PurePrint, which is one of the world's most environmentally conscious printing companies. They are one of three printing companies worldwide that are Nordic Ecolabel and Cradle-to-Cradle certified, which aims to create products that do not pollute. Their goal is to use only m­­aterials and substances that don’t harm people and the environment, thereby developing their own PurePrint certified paper and inks, which are completely non-toxic and 100% biodegradable. KLS are also climate-neutral, which means they produce exclusively using wind energy.


In addition, all Little Chubbies paper and packaging is either FSC-certified or entirely recycled, which means that no more wood is felled than the forest can reproduce. Every book’s hardcover is produced with a matte coating that makes it extremely durable and therefore suitable for infants, and it allows it to last for years and be passed down through generations.


The company constantly strives to make their production as environmentally friendly as possible, since they realize there’s always room for improvement.

The Comarché Notes

Little Chubbies is a playful children’s universe with small, beautiful, and chubby animals that take you on a colourful adventure. With many more creative projects on the drawing board, Little Chubbies is one sustainable company we are extremely excited to share with you and your little ones!

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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