About Magnus Olesen

Magnus Olesen develops and manufactures high quality furniture in close collaboration with today’s leading interior designers and architects. The results are functional, aesthetic and utterly unique Danish designs that enhance any space where they’re placed. Catering to public spaces, offices and home offices, care market and hospitality, it is their ambition to continuously improve their environmental footprint and thus send the most environmentally friendly products out on the market. With extremely high-quality standards and a history of consideration paid to demands like hygiene, heavy use, safety, stability and durability of the furniture, most of Magnus Olesen’s products can be taken apart and components can be replaced in order to extend the product’s use, all without ever compromising on comfort and aesthetics.

Brand Ethos

At Magnus Olesen, good design is when both visual expression as well as thoughtful function meets the environmental guidelines they abide to. By doing so, they ensure the business is managed sustainably as well as keeping in mind the interests of its environmental and social surroundings.

The comarché framework

Product lifecycle

Brand sustainability

Magnus Olesen are firm believers in Danish craftsmanship and have manufactured in Denmark ever since their inception back in 1937. Keeping production locally greatly contributes to a more sustainable production approach while at the same time ensuring high quality standards. They always ensure their suppliers comply with their procurement standards with respect to production, the environment and employee relations, and numerous tests are conducted to ensure that all designs produced by Magnus Olesen are in accordance with the strictest environmental and quality standards – benefitting both customers and the environment.

 

In recent years, Magnus Olesen has worked with circular economy, both in relation to the development of new products and previously delivered products, where spare furniture parts can be replaced and subsequently upgraded. Their focus on circular economy provides a better product with a longer, more qualitative lifespan. Magnus Olesen also cooperated on a project of enhancing recyclability of used products. The goal of ”Design for Disassembly” was to target efforts in order to achieve a reduction in material consumption through upgrading and recycling. This way, it helped reduce the environmental impact as well as it provided an economic benefit.

The Comarché Notes

At Magnus Olesen, art and design meet in a wild mix. Sustainable consumption is and will be the crucial competitive parameter of the future and this brand makes sure to always be one step ahead of the game. Dating all the way back to 1937, the correct mindset is already embedded in their culture – now it's just about refining the inner workings. We will gladly take a step back and watch their creative genius unfold!

Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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