About Mellow Chocolate

Mellōw strives to raise the bar – the chocolate bar that is! The project started in 2019 with a strategic plan, personal fortitude, an innovative spirit and fresh ideas that were polished step by step to achieve a product with many attributes that create a high added value. Mellōw produces high-end single-origin chocolate following the bean-to-bar principles. All the processing of cacao beans into chocolate is done by hand. They source raw cacao beans from small local farmers from across the world and craft the chocolate at their craft shop in Copenhagen, Denmark.

 

They hand sort the beans, and then develop low temperature roasting profiles to bring out the subtle and often delicate flavour characteristics naturally present in the beans from each origin. Their ingredients are then refined in a traditional blend, tempered, and filled into moulds by hand. Mellōw chocolate is always produced in small batches without emulsifiers or other additives, and is available in three different varieties: 50%, 63% and 70%, as well as cocoa nibs and brews. Their basic recipe consists of just two star ingredients: cacao beans and cane sugar. The exotic inclusions that they choose for processing their dark chocolate bars help create particularly charismatic flavours and unique profiles within each bar.

Brand Ethos

Mellōw is thoughtful chocolate in the making – transparent, eco-friendly and ethical production – without compromising on quality or design. Based on the conviction that great taste comes from the finest ingredients, their objective has always been to craft chocolate of the purest quality, with no artificial flavours, colours or preservatives.

The comarché framework

Product lifecycle

Brand sustainability

Mellōw is chocolate in the purest form imaginable, with an honest and straightforward bean-to-bar process. Their chocolate is based on environmental and sustainability principles to ensure that their pods benefit with the sustainable development of cacao farms. Their processes, products and goals are derived from a sustainable mindset of working with ethical cocoa farming, pure organic ingredients and renewable plastic-free packaging.

 

Sustainable Harvesting

Mellōw makes chocolate from carefully selected cocoa beans and some of the world’s best single origins. Single origin chocolate is so called when the cocoa beans used are taken from a single source. Their high quality cacao is sourced directly from plantations in Dominican Republic, Tanzania, and The Philippines.

Mellōw uses only organic ingredients in their products, buying cocoa beans exclusively from farmers who grow under sustainable conditions. The brand completely supports organic farming and how they maintain and replenish soil for cacao trees without the use of harmful pesticides, herbicides, and fertilizers.

 

Handmade

Mellōw aims to express the natural taste and flavour notes of the cocoa beans, while at the same time maintain the healthy compounds that dark chocolate contains, such as antioxidants, vitamins and minerals. With other carefully selected ingredients, like hazelnuts sourced from traditional plantations in Italy, and olive varieties grown and cold-pressed in Portugal, Mellōw Chocolate bars are handmade in Copenhagen in accordance with respected chocolate producing techniques. They illustrate the entire bean-to-bar journey, from the harvesting of cocoa pods, to finally moulding it into one of their delicious bars.

 

Environmentally Conscious

They also work with farmers who prioritize cocoa varieties that protect the climate, as well as animal and plant species. Their farmers grow cocoa in symbiotic plantations with other crops such as corn, beans, bananas, and coconuts. This not only guards the environment, helping to avoid deforestation and biodiversity loss, but also improves the quality of their food product. A robust, diverse ecosystem is highly reflected in the flavour of their cacao.

 

Ethical Farming

Who Mellōw works with is as important to them as the quality of their products. They only produce their chocolate where farmers are guaranteed proper conditions for their work. Knowing that their business is contributing to the livelihood of farmers through fair work opportunities and financial aid speaks to the essence of the Mellōw Chocolate brand. They are committed to delivering quality and they can do that thanks to the dedicated farmers that produce their wonderful cacao.

The Comarché Notes

Mellōw is a totally new chocolate experience! Not only are they committed to creating great tasting, ethically sourced chocolate bars, but they never stop exploring the world of single-origin chocolate.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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