Maria Grønborg is the creative force behind Mellow Mind – a wellness-focused brand that was founded back in 2019. Her main passions are holistic wellbeing and inner beauty, which are considered right down to the smallest ingredient and component. Mellow Mind handcraft vegan soaps, shampoo bars, and the oh-so-popular gua sha tools with profound respect for old design techniques.


All soaps are vegan friendly and produced by Maria herself in her studio in Kolding, Denmark. The products contain natural oils as a nourishing base, and then some are supplemented with separate nutrients such as clay, lavender or sea salt, depending on the desired final effect.


Along with the brand’s penchant for quality craftsmanship and beautiful aesthetics, there is a focus on basic raw materials and the preservation of the environment. High quality and sustainability are two focal points that are ever-present, from inception to conception. That's the core of Mellow Mind.

Brand Ethos

Mellow Mind is a creative wellness brand founded in 2019 with a passion for holistic wellbeing and inner beauty. Their skin and hair care collection consists of handmade products such as vegan soaps, shampoo bars and gua sha tools. The common thread that ties them all together is an appreciation of craftsmanship and beautiful design, the best raw materials you can find, and a deep-seated love for the environment. They want to create effective products wrapped in simple everyday rituals that nourish body, mind and soul.

The comarché framework

Product lifecycle

Brand sustainability

Good quality and sustainability are the focal points for Mellow Mind and two very important values ​they constantly strive to develop and learn from. Their goal is to introduce them into all company activities – from the way they perform, produce, consume, and treat each other, their customers and partners. Mellow Mind handmake all vegan soaps and shampoo bars in their Kolding studio, where they’re constantly checking the quality of the raw materials, choosing sustainable packaging that is made from recycled fibres, and working with honest natural materials such as wood and stone.


Handmade & Vegan-Friendly

All Mellow Mind soaps and shampoo bars are made by hand in small portions, dyed with natural materials, and hand-carved in beautiful architectural blocks. They are vegan, cold-pressed and only contain moisturizing, natural and skin-enriching ingredients like olive oil, coconut oil and shea butter. Their shampoo bars are also fragrance-free, pH balanced, and made from mild ingredients and deeply nourishing oils. Free of harmful chemicals, perfumes, sulphates and silicones, these nature-derived ingredients will help your skin and scalp stay soft and moisturized. They're also better for the environment, as nothing unnatural will enter the water stream when that soap goes down the drain.


Natural Materials

The gua sha is an ancient Chinese tool used to scrape the face to stimulate the lymph nodes, increase blood flow, and provide luminosity and glow to the skin. The Mellow Mind gua sha is made either in jade or more commonly in bian stone, which is the original natural stone the Chinese have used for more than 2500 years. This stone has many beneficial qualities, containing more than 40 minerals like magnesium and zinc, which can help calm the body and prevent pigment changes.


Another Mellow Mind favourite in a natural material is their soap dish, made of FSC certified solid oak, treated with natural oil and wax. Their loofah is a natural multifunctional sponge that can be used to exfoliate the skin or cut into smaller pieces and used as a kitchen sponge. The loofah mushroom is a dried fruit and can get into compost when used up – an all-around sustainable choice for the home!


Minimize Overproduction & Sustainable Packaging

Mellow Mind produce in small batches, in order to preserve the freshness of their skin and hair care products, but also to minimize waste. In the events of impeding waste, their efforts are concentrated on upcycling towards new products or donating it for a better cause. The bath salt has risen out of a desire to minimize waste in the production of their solid soaps. All out-of-date soaps are then cut into smaller pieces and added as a luxurious ingredient to the salt.


The brand strives to minimize their consumption of packaging and printing materials to protect the climate and the environment. Their signature paper banner is made of 100% recycled fibres, Nordic Ecolabelled and in FSC certified paper. In addition, they use FSC certified cardboard boxes, organic cotton, and metal/aluminium for shipping, gift bags and travel packaging. This way, you avoid unnecessary plastic packaging without having to ever compromise on your daily rituals.

The Comarché Notes

This is one clean beauty and wellness-focused brand we are so excited to support and endorse! For those of you who struggle with dry and sensitive skin, the time has come to leave mass-produced soaps and shampoos behind, in exchange for an eco-friendly remedy. If you're ready to lather up naturally, Mellow Mind’s simple yet wholesome ingredients will keep you wanting more.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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