About Mumutane

Mumutane was founded by Line and Maria - two Danish women with a shared ambition to create an interesting brand with something purposeful on the heart. With a sustainable approach, Mumutane designs unique, graphic and colourful high-quality home accessories.

 

The brand is inspired by the minimalistic Nordic aesthetics and vibrant African expression and the intention is to cross-culturally combine the two for sustainable products. The products are made from wax print textiles, purchased by women who run small, local shops in Africa, as well as leftover textiles from the Danish international brand, Kvadrat.

The brand’s goal is to minimize textile waste and drive production with a social impact.

The name Mumutane means “we humans” and the philosophy is to create better conditions for more people, especially young African women, by working across cultures and borders. 

Brand Ethos

We love how Mumutane makes a true difference for ALL people in its supply chain - from securing fair working conditions for workers in West Africa to creating jobs for people with disabilities in Denmark. Mumutane definitely takes social sustainability to the next level. 

The comarché framework

Product lifecycle

Brand sustainability

Mumutane’s products are designed and produced in African wax print textiles. Wax print is symbolic to African culture and is an eye-catching fabric with its vibrant colours and destinctive prints and symbols. The textile is made of 100% cotton and is printed using wax, hence the name “wax print”. The textiles are sourced from West Africa, predominantly Nigeria. Suppliers are meticulously evaluted to ensure the right quality and to ensure that workers get a fair and honest financial gain for their work.

Mumutane has a large focus on social impact. The brand believes that the best way to create development is by giving people work and thus financial basis to be able to support themselves and their family. All cushions are produced in collaboration with one of Denmark’s largest social impact tailoring businesses, Huset Venture in Kolding, Denmark, which aims to create work for people with disabilities. The company also produces accessories at a local tailoring business in Nigeria run by mother and daughter. A shop that approvingly have internships for young women to help them become better at sewing.

The Comarché Notes

Mumutane creates products with purpose! At The Comarché we are firm believers that all partnerships across different cultures should be based on mutual respect and equality. We love how Mumutane focuses on exactly this, and helps create better conditions for young women in Westafrica.

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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