About Naturlig Olie

Naturlig Olie is a Danish oil and skincare brand that is built on the foundation of creating sustainable and pure organic products made with natural ingredients. The brand creates clean, cold-pressed oils that nourish and moisturise the skin.

Naturlig Olie believe in transparent communication with products and guidance that creates security and results that you can see and feel. Care and respect for the products and ingredients that we add to our bodies should be sustainable and result-oriented with the nature in mind throughout the entire process. Measurable results and an environment that is preserved a little bit more is the outcome at Naturlig Olie.

The comarché framework

Product lifecycle

Brand sustainability

Naturlig Olie believe that care and respect for the products and ingredients we add to our bodies are the cornerstone to sustainable beauty care. Their products are based on sustainable, pure organic and untreated natural raw ingredients without added preservatives which makes them both environmentally friendly and skin-friendly.

However, for Naturlig Olie it’s not only about what’s in the products but also everything outside the product itself. 

Naturlig Olie accept that sustainable material choices go hand in hand with practical designs and their focus is thus also on how to incorporate sustainablity into product design and durability in order to reduce environmental waste.

All mists and oils are packaged into glass flasks while butters and other raw materials are packaged in glass jars. The type of glass is called Amberglass and serves the special purpose of protecting the glass’ often sensitive contents from light and sun rays, thereby ensuring increased stability and prolonged durability.

All products are responsibly packaged for shipping using FSC certified cardboard boxes and stuffed with biodegradable and protective box filling from SizzlePak.

Customers will also notice that products arrive without extra cardbox packaging. The belief is that if something doesn’t serve an immediate purpose, then it is unnecessary. Thus, products arrive only with a hanging label about the products’ features and functions that can be saved as a keepsake.

Brand Ethos

Naturligolie is all about pure, natural ingredients and carefully considered packaging. Born Sustainable on both the inside and the outside.

The Comarché Notes

We love that Naturlig Olie has a holistic approach to sustainability and has carefully considered everything from ingredients to packaging. Hurray!

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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