About NODA Sparkling Water

NODA is a Danish challenger brand that offers a real sustainable alternative to sodas and fizzy zero drinks. Since their humble launch back in 2020, they’ve been making a series of handcrafted, naturally brewed, sparkling beverages that are produced from real and delicious ingredients.

 

Based in Denmark, the world’s leading organic nation and home to a wealth of amazing cuisine, they saw a change in the market for food with an increasing focus on organic ingredients, health and sustainability. However, they found it difficult to identify a natural drink to match. Everything was either high in sugar (organic drinks included) or had artificial sweeteners and harmful additives. Thus, a concept was born!

 

NODA’s vision was to create a simple, organic recipe with small amounts of pure and organic pressed fruit. A sparkling water refreshment that wouldn’t spike the blood sugar or fill you with artificial sweeteners. Through trial-and-error, they had accomplished something truly outstanding that filled a hole in the market.

 

True to their original mission, NODA has 68% fewer calories than regular soda since it contains just sparkling water and 30% pure organic fruit juice. The brand carries a limited soda profile, such as Sicilian Lemon, Pink Grapefruit and Ginger Lemongrass, and the naturally brewed and naturally carbonated process brings out the fullest manifestation of the whole fruit flavours.

 

NODA is indeed a portmanteau of 'not a soda’ – a badge they wear with pride!

Brand Ethos

NODA is not like other soft drinks brands. Their beverages are lightly sweetened with a delicious touch of organic pressed fruit, and nothing else, which in the end makes the biggest difference in taste.

 

Their purpose is very simple because when it comes to sugar, they are aware less is more. Nutritious ingredients and healthy habits have long been a priority for the founders and represent the pillars upon which their brand was built.

 

Their drinks have a naturally low calorie content, as NODA never uses additional sweeteners, refined sugars, artificial colourings, BPA or other additives. The result is a refreshing drink that is a new expression of the word soda.

The comarché framework

Product lifecycle

Brand sustainability

NODA believes that all of our small choices together will make a big difference. They wish to continue to execute their strategies and development in a responsible and sustainable way, with the lowest impact on the environment whilst supporting and investing in the communities in which they work. They want to create a positive impact for their partners, their customers and the community in which they operate. Their work supporting some of the UN Sustainable Development Goals will ensure they deliver on their commitments.

 

Natural and Certified Ingredients

NODA only uses sparkling water and real fruit, keeping health, wellbeing and authenticity present from their values to their canned drinks. They use the purest bubble spring water, which is naturally sweetened with pressed organic fruit. All quality ingredients are carefully selected on taste and not appearance, which grants a low calorie content to all their beverages, and about 60% fewer carbohydrates than a regular soda. NODA never contains refined sugars, stimulants, preservatives or other questionable additives – their ingredient list is honest and straightforward so that everyone can enjoy it!

 

Sustainable Harvesting

The key to making something so simple taste so good is getting the right ingredients. The company supports organic farming by exclusively using sustainably produced organic ingredients. Nature around organic farming has a 30% increase in biodiversity compared to non-organic farming. It is vital for them that they protect bees and other insects in the ecosystem since the overuse of pesticides, fungicides and antibiotics is not sustainable.

 

Sustainable & Reusable Packaging

NODA’s packaging is 100% fully recyclable. All their aluminium cans are also BPA-free – bisphenol A is an industrial chemical used to make certain plastics and resins, often for containers that store food and beverages. Aluminium has the highest recycling rate in their core European markets, with a whopping 96% ending up being recycled. The company has spoken against the use of plastic bottles that pollute and destroy marine life as generally, only about 3% of new PET bottles consist of recycled materials. NODA is aware that plastic packaging would cost them less, but they believe it is too costly for the environment – according to the World Wildlife Fund, there is currently one tonne of plastic in the sea for every five tonnes of fish.

 

Energy-Efficient Transportation

NODA uses significantly less energy to transport and cool their products, as the carbon track for the distribution of beverages in aluminium packaging is about 45% less than for glass (a can weighs about 1/19 of a standard size glass bottle). Furthermore, their delivery within the city of Copenhagen is done via Chainge electric bicycles that reduce traffic noise and level of pollution.

The Comarché Notes

We are proud to welcome one of the most creative beverage makers in the world, and to curate a collection of soft drinks that do as little harm as possible to people, communities, and the environment. Relying on fruit juice and sparkling water alone, NODA keeps it simple with each of their delicious flavours for 100% guaranteed refreshment!

UN’s Sustainable Development Goals

Goal 3: Good health and well-being image Goal 3: Good health and well-being

We have made great progress against several leading causes of death and disease. Life expectancy has increased dramatically; infant and maternal mortality rates have declined, we’ve turned the tide on HIV and malaria deaths have halved.

Good health is essential to sustainable development and the 2030 Agenda reflects the complexity and interconnectedness of the two. It takes into account widening economic and social inequalities, rapid urbanization, threats to the climate and the environment, the continuing burden of HIV and other infectious diseases, and emerging challenges such as noncommunicable diseases. Universal health coverage will be integral to achieving SDG 3, ending poverty and reducing inequalities. Emerging global health priorities not explicitly included in the SDGs, including antimicrobial resistance, also demand action.

But the world is off-track to achieve the health-related SDGs. Progress has been uneven, both between and within countries. There’s a 31-year gap between the countries with the shortest and longest life expectancies. And while some countries have made impressive gains, national averages hide that many are being left behind. Multisectoral, rights-based and gender-sensitive approaches are essential to address inequalities and to build good health for all.

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Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 13: Climate action image Goal 13: Climate action

There is no country that is not experiencing the drastic effects of climate change. Greenhouse gas emissions are more than 50 percent higher than in 1990. Global warming is causing long-lasting changes to our climate system, which threatens irreversible consequences if we do not act.

The annual average economic losses from climate-related disasters are in the hundreds of billions of dollars. This is not to mention the human impact of geo-physical disasters, which are 91 percent climate-related, and which between 1998 and 2017 killed 1.3 million people, and left 4.4 billion injured. The goal aims to mobilize US$100 billion annually by 2020 to address the needs of developing countries to both adapt to climate change and invest in low-carbon development.

Supporting vulnerable regions will directly contribute not only to Goal 13 but also to the other SDGs. These actions must also go hand in hand with efforts to integrate disaster risk measures, sustainable natural resource management, and human security into national development strategies. It is still possible, with strong political will, increased investment, and using existing technology, to limit the increase in global mean temperature to two degrees Celsius above pre-industrial levels, aiming at 1.5°C, but this requires urgent and ambitious collective action.

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Goal 14: Life Below Water image Goal 14: Life Below Water

The world’s oceans – their temperature, chemistry, currents and life – drive global systems that make the Earth habitable for humankind. How we manage this vital resource is essential for humanity as a whole, and to counterbalance the effects of climate change.

Over three billion people depend on marine and coastal biodiversity for their livelihoods. However, today we are seeing 30 percent of the world’s fish stocks overexploited, reaching below the level at which they can produce sustainable yields.

Oceans also absorb about 30 percent of the carbon dioxide produced by humans, and we are seeing a 26 percent rise in ocean acidification since the beginning of the industrial revolution. Marine pollution, an overwhelming majority of which comes from land-based sources, is reaching alarming levels, with an average of 13,000 pieces of plastic litter to be found on every square kilometre of ocean.

The SDGs aim to sustainably manage and protect marine and coastal ecosystems from pollution, as well as address the impacts of ocean acidification. Enhancing conservation and the sustainable use of ocean-based resources through international law will also help mitigate some of the challenges facing our oceans.

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Goal 15: Life on land image Goal 15: Life on land

Human life depends on the earth as much as the ocean for our sustenance and livelihoods. Plant life provides 80 percent of the human diet, and we rely on agriculture as an important economic resources. Forests cover 30 percent of the Earth’s surface, provide vital habitats for millions of species, and important sources for clean air and water, as well as being crucial for combating climate change.

Every year, 13 million hectares of forests are lost, while the persistent degradation of drylands has led to the desertification of 3.6 billion hectares, disproportionately affecting poor communities.

While 15 percent of land is protected, biodiversity is still at risk. Nearly 7,000 species of animals and plants have been illegally traded. Wildlife trafficking not only erodes biodiversity, but creates insecurity, fuels conflict, and feeds corruption.

Urgent action must be taken to reduce the loss of natural habitats and biodiversity which are part of our common heritage and support global food and water security, climate change mitigation and adaptation, and peace and security.

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Sustainable highlights on brand level

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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