About Nordgreen

The story of Nordgreen began in 2017, with the vision of being a sustainable watch brand that changes the way you view a timepiece.

Nordgreen offers Scandinavian and minimalistic watches designed for men and women in all ages. Nordgreen was founded by the two partners Pascar Sivam and Vasilij Brandt, who wanted to create an aesthetically pleasing, and functional collection of designer watches, while giving back to both people and planet by establishing partnerships with charitable organizations around the world.

Nordgreen is a traditional Danish surname, but it’s combined by the two words ‘Nord’ and ‘Green’. "Nord" characterizes the Nordic identity of the brand, while "Green" embodies the brand’s commitment to sustainability.

In the future it’s the vision of Nordgreen to pioneer the next wave of responsible Danish design.

The comarché framework

Product lifecycle

Brand sustainability

Nordgreen is through and through a sustainable watch brand and represents a collection that embraces its simple purpose and aesthetic appeal combined with an honest desire to give back. The company and its two partners align their Corporate Social Responsibility (CSR) initiatives through its ‘Giving Back Program’ to the Nordic principles supporting the health, educational, and environmental challenges face by our global community. 
In regional markets, Nordgreen partner with NGOs to support urgent global causes through their quarterly CSR Campaigns.

  • Nordgreen partnered with Social Bite UK and Second Harvest Japan to provide 8.966 meals to people in need of meals during their Christmas 2019 Campaign.
  • Nordgreen raised funding for ThanksGive in South Korea to provide books for underprivileged children.
  • They have contributed to reforestation efforts in Australia due to devasting fires that destroyed 15 million acres of the country’s forests.
  • Via the Nordgreen Giving Back Program and the total sum of donations to NGO partners, Nordgreen have donated to Pratham UK, which provided 6.500 months of quality education to children in India.
  • Nordgreen have sourced 23.200 months of drinkable water to the Central African Republic through their partnership with Water for Good.
  • They have helped preserve 742.000 sqm of trees in Latin American rainforests through their cooperation with Cool Earth.

Nordgreen and all its aspects are Born Sustainable and they continue to work with sustainable initiatives.

In the near future, initiatives range from transitioning their packaging to 100% recycled and creating an electronic legacy through the digitization of paper legacy, e.g., manuals to decrease resource use, to sourcing more durably and sustainable materials to make their products.

Brand Ethos

Nordgreen is a Born Sustainable Brand with a solid understanding of sustainability and a willingness to do more each day. With their refurbished collection, they underline that they’re here to do their part in an effort to cut down on mass production and encourage recycling as much as possible.

The Comarché Notes

We are truly amazed about the Give Back programme Nordgreen have initiated and how much they have accomplished so far. For a watch brand sustainability is not easy, but we are excited that Nordgreen are leading the way and we’re looking forward to follow what’s up next.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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