About Ordinary Things

Ordinary Things is a Danish brand with a focus on quality, ecology and elegant designs. In 2013, the dream of creating textile products that can live up to the proud, Danish design and craft traditions was born. This dream became Ordinary Things, which creates beautiful, timeless and sustainable home textile products made from 100% high quality linen. Their goal is to create top-class products, where most of the production takes place in Denmark with a focus on sustainability and ecology.


Ordinary Things is also heavily inspired by H.C. Andersen, who is known for saying "The world is a series of miracles, but we're so used to them we call them ordinary things". This has formed the basis of the company's name feature, just as his adventures have been a source of inspiration for the beautiful products. Each product is unique and suits both you and the environment, as it is woven in organic linen. Ordinary Things strives for the highest quality down to the smallest detail and tells a story as the products are created.


Brand Ethos

The interior brand, Ordinary Things, was founded in 2014 by Karen Madsen. Timeless quality, natural raw materials and subdued Nordic design – the company rests on strong values ​​they never compromise with. They want to contribute to the better, more comfortable life for their customers, with the hope that their products help to create peace and wellbeing in a sometimes-hectic world and everyday life.

The comarché framework

Product lifecycle

Brand sustainability

Ordinary Things aims at quality-conscious consumers, who value ​​good craftsmanship, sustainability, and wellbeing. For the company, sustainability is all about material selection, growing raw materials, and producing home wear that is timeless and long lasting. They develop products meant to last for many years, so that the ‘buy and throw away’ culture that contributes to harming the environment can be replaced by a ‘buy less and buy better’ culture. These are words they carry with them each step of the way.


Natural Materials

Ordinary Things was founded on the idea of ​​creating timeless textile products primarily in linen and cotton that perfectly fit into the modern Nordic home. They specialize in flax, since it’s the perfect material choice to provide a simple, natural and understated luxury, and one that gets more beautiful with time and use. Flax is great when it comes to sustainability, as almost the entire plant can be used and it doesn’t require watering in order to grow. Some of its other amazing properties are that it’s healthy to sleep in, is almost indestructible if treated properly, and has a temperature-regulating, anti-allergic, and antibacterial effect.


Certified Materials Used

The brand has taken pride in developing sustainable products, taking time to develop each and every single product, as they don’t ever want to compromise on quality, materials or design. Their bed linen and linen pillows are made of GOTS certified materials, and they work to ensure that all their products achieve this certification over time. Their collection consists of exclusive products in organic linen and cotton with GOTS or OEKO-TEX® standard 100 certifications, equipped with GOTS certified mother-of-pearl buttons produced in Germany. Their elegant box packaging is also produced in FSC certified materials, which can be recycled for various purposes after use.


Reduced Waste, Pollution, Use of Chemicals & Toxins in Production

When buying products from Ordinary Things, you can be sure that there is control over each production stage in the preparation of their products. For them, it is important to use flax produced in Europe – primarily in France, the Netherlands and Belgium – for the sake of shorter transport distances, and strict environmental requirements. Providing the best growing conditions, the flax plant is more environmentally friendly than cotton, since it requires less irrigation and at the same time, helps to preserve the healthy biodiversity in the ecosystem.


European Production

All parts of their production take place in Europe, from flaxseed to finished product, and all processing of the flax yarn takes place in collaboration with the most competent professionals. Their GOTS certified linen products are woven in Austria in collaboration with a family-owned weaving mill, which has several generations of experience in weaving linen. After weaving and dyeing, the fabrics are sent to their sewing room in Denmark for completion. The OEKO-TEX® standard 100 certified products are woven and sewn in Portugal (e.g. bathrobes) and Lithuania (e.g. rugs), while their packaging production takes place in Aarhus, Denmark. Moving forward, the company’s goal is to conduct more of their processes in their country of origin.

The Comarché Notes

Set up your home sanctuary with pure, ethically sourced, and minimally processed organic rugs, linens, pillows, and bathrobes that feel as good on your skin as they do for your soul. Ordinary Things pairs nature’s finest fibres with environmentally aware artisans, crafting bedroom basics that reflect and respect the tranquil beauty of the natural world.

Certifications, councils and pacts

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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