About Popirol

Stemming from the love of children and the desire to dress them in the purest and softest materials, Popirol is a conscious universe of everyday favourites for boys and girls age 0-6 years. Julie Nicolaisen and Tine Hertz, who have both worked in the clothing industry together before deciding to conceive their own label, established Popirol in 2020. Quality clothing where functionality and good timeless design are in focus, their vision was to create childrenswear that takes responsibility for the products they put in the world.


With four annual collections and a sustainable approach across all stages in the design process, the Danish brand wants to help ensure responsible production and minimize the industry's climate footprint. Their products are made only of organic cotton and produced with care in Europe to ensure high quality, reliability, orderly working conditions and close relationship to suppliers.


Popirol believes in clothes that can be used across seasons in a conscious attempt to combat the rapidly changing trends. Their designs rely on muted colours and beautiful timeless prints that can easily fit into your child’s existing wardrobe. By creating affordable basics that can withstand heavy use and eventually be passed on to future generations, the brand pays tribute to slow fashion and hopes to inspire people to buy less but better.


Brand Ethos

Popirol is a Danish children's clothing brand with a focus on conscious everyday favourites that are designed for comfort and crafted to last for more than just one season, or even one generation. Catering to babies and toddlers up to 6 years old, the style is undoubtedly Scandinavian with a little edge, which gives it a personal and unique expression. The brand is inspired by the little ones and caring for them in soft, safe materials, producing their clothing in only organic cotton in reliable European factories. Following a sustainable approach, Popirol strives to ensure a responsible production that minimizes its climate footprint.

The comarché framework

Product lifecycle

Brand sustainability

With great quality and timeless design defining their approach to responsible children's clothing, Popirol works every day to create products that care for the environment and respect our planet. It’s important for them to run a responsible business and set new goals to optimize their sustainable profile. They are constantly working on new sustainable initiatives that can contribute to a greener future and help push the industry in a more responsible direction.


Social Sustainability

Popirol runs a responsible business both in terms of the creation of their products and the social and environmental footprint of production. They produce solely within the EU, with their main facility located in Portugal –

country known for its high demand for social responsibility, exceptional craftsmanship, and orderly working conditions. There, they closely collaborate with a small family-owned factory certified according to international EU standards. By working in close proximity to their suppliers, they manage to minimize the environmental footprint when transporting their goods, and it allows them to conduct an ethical and sound approach to sustainable production.


Long Product Life Cycle to Help Minimize Overproduction

Popirol wants their products to be used diligently. They focus on quality and durability to ensure their clothes have long wearability and can thus be passed on to future generations when the size no longer fits. This way, the lifespan of their clothing is considerably extended and in turn helps to limit that product's climate footprint. The company produces in small batches to avoid overproduction and designs long-lasting unisex collections, which aside from being current and innovative, are never devoted to a specific season, trend or gender.


Reduced Pollution & Use of Chemicals and Toxins in Production

The company cares deeply for their clothing’s quality and how the composition of their fabrics affects the wellbeing of your children. Their products are made of at least 95% organic cotton, and all the dyes and prints are in accordance with EU requirements. They use digital printing on their garments, which is a gentle printing technique that doesn’t burden the environment with use of chemicals. This means that all Popirol products are completely free of dangerous chemicals and will have no harmful effects on your child's skin.


CO2 Neutral Transportation 

Popirol collaborates with Greenway Logistics, which together with the International Clothing Federation has developed a concept called 'CO2 Improve'. This concept ensures a smaller CO2 footprint for companies in the European fashion and textile industry, thus allowing you to buy with a clear conscience.


Care Guides Provided & Clean Materials – Easy to Reuse

Popirol's products are made for an active childhood, as they abide to the idea that children's clothing must be able to withstand wear and tear and multiple washes. Their extensive guidelines on how to best care for your Popirol pieces shows how crucial it is for the brand to lengthen the lifetime of their garments.


Taking good care of an item of clothing can help to significantly increase its lifespan and dramatically reduces the emissions that occur during its lifecycle. Furthermore, Popirol ensures their pieces keep a low environmental footprint even at the end of their life. By using only organic cotton fibres, their clothes are entirely recyclable and thus support a circular mindset.

The Comarché Notes

Are you looking for conscious children’s clothing of excellent quality at accessible price points? Popirol’s ethical business practices and eco-friendly materials care both for the planet and your child’s health. If you want to keep your little one soft and safe, this is the brand for you, as nothing wears and washes better than organic cotton. Explore our Popirol curated selection where you will surely find some new favourites!

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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