About Rue de Tokyo

Rue De Tokyo is a Copenhagen-based brand that features a natural elegance and timeless fashion designs made from natural, organic materials and some of the world’s finest textiles. Rue De Tokyo was founded back in 2016 by David Anderson Sahlin, who has lived in both Paris, Florence and Copenhagen.

Rue de Tokyo combines the aesthetics from two worlds. From Japan, the brand is inspired by an unrivalled attention to detail and quest for perfection. And inspired by France, the brand has a commitment to craftsmanship and respect for the arts.

The comarché framework

Product lifecycle

Brand sustainability

Rue De Tokyo combines the unrivalled attention to detail and quest for perfection with the commitment to craftsmanship and respect for the arts. The fashion brand has slowly started their journey towards a more sustainable portfolio. So far, the brand has chosen to include several styles in organic cotton.

Rue de Tokyo take prides in a completely transparent approach when it comes to the origin of the textiles used, as well as the origin of the country in which the styles have been produced in. In most cases, this will be Portugal.

Brand Ethos

Rue de Tokyo’s brand ethos lies in the distinct combination of Japanese aesthetics and French commitment to craftsmanship. Rue de Tokyo have an eye out for sustainable textiles, but there is still some room to grow when it comes to a further commitment to sustainability. This is why they are currently labelled as a Work in Progress brand at the Comarché.

The Comarché Notes

Building a sustainable brand has to start somewhere and transparency is definitely an important step in the right direction. Rue de Tokyo just started their sustainable journey. We can’t wait to see which sustainable steps this brand will take on next.

Sustainable highlights on brand level

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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