About SAGA Copenhagen

Saga Copenhagen was founded on an ambition to create sustainable design for children and give them the best start to their life. The brand creates organic kids and baby clothes, accessories, and interior. Saga is an old Nordic concept and the word means a tale of life or family or simply “storytelling”. The name is an ode to the Saga approach to running a business. Yet, Saga aims to do more than talk about their sustainable resolution, the brand wants its actions to speak for themselves.


Saga Copenhagen was established by the unison of family. The brand consists of Ole and Charlotte, two individuals who have immense and valuable experience from running an interior business for two decades and counting. The other part of the company is Ida and Joachim, daughter and son-in-law. The two bring in their experience from a creative side as well as through communication between and across cultures. Together, this expertise and drive to create sustainable children’s design is what made Saga Copenhagen a reality.


Saga Copenhagen is particular about ensuring sustainable quality to their designs while keeping the health of the child and the planet in the center of all decisions. The intention of Saga is to create designs that are healthy and gentle for the child, protect him or her from dangerous chemistry as well as inflicts minimal impact on the planet. The brand selects colors and materials carefully to ensure sustainable, organic pieces and workers who are fairly treated under production of said pieces. The brand’s pieces are timeless and colors, textiles, designs have a minimalistic visual expression. Saga Copenhagen and their tale of life and family is a testimony to safe and happy children and a safe and happy planet.

The comarché framework

Product lifecycle

Brand sustainability

Saga Copenhagen and its approach to creating designs for children is grounded in sustainability. The brand’s all-encompassing goal is to create designs that are good for the child and good for the planet at the same time. Every thread and every design is thought through from beginning to end to ensure that workers are treated fairly under production, materials have minimal impact on the planet, and the end product is safe for the child.


Saga Copenhagen has been GOTS certified from the beginning. This was a key aspect when starting the brand and the company. The Global Organic Textile Standard or GOTS is the leading standard for organic textiles. The certification requires a high level of compliance with social criteria and environmental criteria. The standard ensures organic status of textiles, sustainable harvesting of raw materials through environmentally and socially responsible manufacturing in order to provide a credible assurance to the end consumer. On the same road to creating a better world, all of Saga Copenhagen’s products that are made from a mix of materials, for example wood and fabric,  are Organic Content Standard. The standard is used only mixed products where a GOTS certification is not possible (applicable to textiles only). For Saga Copenhagen, the certification and standard guarantees that every customer of a Saga design is provided with organic products that are safe for the child and free of harmful chemicals. The certifications are the standard that Saga wishes to achieve even when some designs are a work in progress.


Another initiative at Saga Copenhagen, is their co-lab with Tree-Nation. For every order at Saga Copenhagen, the brand plants a tree in an attempt to offset their CO2 footprint. Tree-Nation is an organization that is dedicated to fighting climate change and reforesting the world. Saga Copenhagen is a proud member of this initiative and glad to involve its customers in the process of reforesting the planet.

The Comarché Notes

We are enthusiastic about the pleasant Nordic flair this organic baby brand brings to the table. Muted colors, soft materials and a minimalist design, Saga Copenhagen’s products will fit into most children’s rooms. A family-run business, their attention to not only design, but also sustainability and fair working conditions during production are to be admired. Every family will find something they love for their children – baby clothes, bed linens, toys or cuddly wipes – it’s all here and it’s all safely made!

Sustainable highlights on brand level

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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