About SMALLrevolution

SMALLrevolution is a company with sustainability and circular economy at its core. The brand was established in 2019 by Arendse Baggesen and Mie Mogensen with an ambition to push boundaries for circular production. 

SMALLrevolution creates versatile furniture that can be used both indoors and outdoors. All designs are created with the intent to transform recycled plastic into valuable design. Much like their name suggests, SMALLrevolution wants to transform the plastic industry by showing how circular economy is not only worthwhile but also feasible. Plastic can be recycled between five to seven times and SMALLrevolution is driven to share the story of reusable materials. The brand gives new life to what would otherwise be plastic waste. In this process, the brand contributes to a circular economy and a world that sees value in others’ rubbish. 

Brand Ethos

SMALLRevolution has a 360-degree approach to sustainability. The company is founded on several SDG’s and thus, it has sustainability related issues as the reason for its very existence. SMALLRevolution produces furniture made from recyclable plastic waste, and through the initiative Circular Co-Lab, SMALLrevolution educates other firms on how to their own turn plastic trash into treasure. SMALLrevolution is a true pioneer within a circular economy – at least if you ask us. 

The comarché framework

Product lifecycle

Brand sustainability

SMALLrevolution’s view on waste is that everything has potential. The brand sees possibilities everywhere whether it’s dead stock lotion containers, medical devices or used milk cans. Through tests and experiments SMALLrevolution transforms plastic waste into beautiful, valuable designs. To SMALLrevolution it is simple, plastic waste is not waste. Plastic waste is gold that hasn’t been exploited yet.

Every product created by SMALLrevolution is unique in its own right. The color of each product depends on the raw materials used for the versatile furniture piece. The blue color is made from blue water bottle caps, jade is made from green containers that used to hold aluminum cans, terrazzo is made from cosmetic containers, and yellow is made from hidden treasures that are buried below the ground: yellow gas tubes. SMALLrevolution always aims to be 100% transparent about its raw materials and the production process. Furthermore, SMALLrevolution does not mix plastic types or add pigments or resin. Thus, all products can be recycled once they reach the end of their lifetime.

 

SMALLrevolution does not only create products that contribute to a sustainable circular economy, it also helps companies transform into a more sustainable version of themselves. The project is called Circular Co-Lab. In collaboration with SMALLrevolution, companies can join in on circular production and have inventory produced from their own plastic waste. Circular Co-Lab is SMALLrevolution’s way to contribute to a future where waste is value.

The Comarché Notes

We love how SMALLrevolution works to transform the plastic industry and paves the way for circular production. All products from SMALLrevolution are perfect examples of how trash really can become treasure. 

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

Goal 5: Gender equality image Goal 5: Gender equality

Ending all discrimination against women and girls is not only a basic human right, it’s crucial for sustainable future; it’s proven that empowering women and girls helps economic growth and development.

UNDP has made gender equality central to its work and we’ve seen remarkable progress in the past 20 years. There are more girls in school now compared to 15 years ago, and most regions have reached gender parity in primary education.

 

But although there are more women than ever in the labour market, there are still large inequalities in some regions, with women systematically denied the same work rights as men. Sexual violence and exploitation, the unequal division of unpaid care and domestic work, and discrimination in public office all remain huge barriers. Climate change and disasters continue to have a disproportionate effect on women and children, as do conflict and migration.

It is vital to give women equal rights land and property, sexual and reproductive health, and to technology and the internet. Today there are more women in public office than ever before, but encouraging more women leaders will help achieve greater gender equality.

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Goal 10: Reduced inequalities image Goal 10: Reduced inequalities

Income inequality is on the rise—the richest 10 percent have up to 40 percent of global income whereas the poorest 10 percent earn only between 2 to 7 percent. If we take into account population growth inequality in developing countries, inequality has increased by 11 percent.

Income inequality has increased in nearly everywhere in recent decades, but at different speeds. It’s lowest in Europe and highest in the Middle East.

These widening disparities require sound policies to empower lower income earners, and promote economic inclusion of all regardless of sex, race or ethnicity.

Income inequality requires global solutions. This involves improving the regulation and monitoring of financial markets and institutions, encouraging development assistance and foreign direct investment to regions where the need is greatest. Facilitating the safe migration and mobility of people is also key to bridging the widening divide.

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Goal 11: Sustainable cities and communities image Goal 11: Sustainable cities and communities

More than half of us  live in cities. By 2050, two-thirds of all humanity—6.5 billion people—will be urban. Sustainable development cannot be achieved without significantly transforming the way we build and manage our urban spaces.

The rapid growth of cities—a result of rising populations and increasing migration—has led to a boom in mega-cities, especially in the developing world, and slums are becoming a more significant feature of urban life.

Making cities sustainable means creating career and business opportunities, safe and affordable housing, and building resilient societies and economies. It involves investment in public transport, creating green public spaces, and improving urban planning and management in participatory and inclusive ways.

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Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 17: Partnerships for the goals image Goal 17: Partnerships for the goals

The SDGs can only be realized with strong global partnerships and cooperation. Official Development Assistance remained steady but below target, at US$147 billion in 2017. While humanitarian crises brought on by conflict or natural disasters continue to demand more financial resources and aid. Many countries also require Official Development Assistance to encourage growth and trade.

The world is more interconnected than ever. Improving access to technology and knowledge is an important way to share ideas and foster innovation. Coordinating policies to help developing countries manage their debt, as well as promoting investment for the least developed, is vital for sustainable growth and development.

The goals aim to enhance North-South and South-South cooperation by supporting national plans to achieve all the targets. Promoting international trade, and helping developing countries increase their exports is all part of achieving a universal rules-based and equitable trading system that is fair and open and benefits all.

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Sustainable highlights on brand level

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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