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SMALLrevolution is a company with sustainability and circular economy at its core. The brand was established in 2019 by Arendse Baggesen and Mie Mogensen with an ambition to push boundaries for circular production.
SMALLrevolution creates versatile furniture that can be used both indoors and outdoors. All designs are created with the intent to transform recycled plastic into valuable design. Much like their name suggests, SMALLrevolution wants to transform the plastic industry by showing how circular economy is not only worthwhile but also feasible. Plastic can be recycled between five to seven times and SMALLrevolution is driven to share the story of reusable materials. The brand gives new life to what would otherwise be plastic waste. In this process, the brand contributes to a circular economy and a world that sees value in others’ rubbish.
SMALLRevolution has a 360-degree approach to sustainability. The company is founded on several SDG’s and thus, it has sustainability related issues as the reason for its very existence. SMALLRevolution produces furniture made from recyclable plastic waste, and through the initiative Circular Co-Lab, SMALLrevolution educates other firms on how to their own turn plastic trash into treasure. SMALLrevolution is a true pioneer within a circular economy – at least if you ask us.
SMALLrevolution’s view on waste is that everything has potential. The brand sees possibilities everywhere whether it’s dead stock lotion containers, medical devices or used milk cans. Through tests and experiments SMALLrevolution transforms plastic waste into beautiful, valuable designs. To SMALLrevolution it is simple, plastic waste is not waste. Plastic waste is gold that hasn’t been exploited yet.
Every product created by SMALLrevolution is unique in its own right. The color of each product depends on the raw materials used for the versatile furniture piece. The blue color is made from blue water bottle caps, jade is made from green containers that used to hold aluminum cans, terrazzo is made from cosmetic containers, and yellow is made from hidden treasures that are buried below the ground: yellow gas tubes. SMALLrevolution always aims to be 100% transparent about its raw materials and the production process. Furthermore, SMALLrevolution does not mix plastic types or add pigments or resin. Thus, all products can be recycled once they reach the end of their lifetime.
SMALLrevolution does not only create products that contribute to a sustainable circular economy, it also helps companies transform into a more sustainable version of themselves. The project is called Circular Co-Lab. In collaboration with SMALLrevolution, companies can join in on circular production and have inventory produced from their own plastic waste. Circular Co-Lab is SMALLrevolution’s way to contribute to a future where waste is value.
We love how SMALLrevolution works to transform the plastic industry and paves the way for circular production. All products from SMALLrevolution are perfect examples of how trash really can become treasure.
The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.
The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.
This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.
Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.
How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.
This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.
How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.
At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.