About Superstainable

Superstainable is born sustainable and all their endeavors are built on sustainable initiatives and commitments. Not only are all of its own actions sustainable, but the brand also encourages consumers to be conscious about their decisions. Decisions such as buying from suppliers that are certified and transparent about their supply chain as well as decisions about lowering consumption through, for example, repairing items or shopping with intent. Superstainable believes that if they can inspire others to make conscious decisions to lower their carbon footprint, then small steps can lead to big changes.

 

Superstainable is an outdoor brand based in Silkeborg, Denmark. The brand creates outdoor essentials that are based on quality, consciousness and transparency. Superstainable makes all of their decisions with sustainability and transparency in mind so that consumers can rest easy knowing that a purchase from Susperstainable is a step in the right direction. As a consumer, you have the possibility to follow your garment’s production simply by looking at the hang tag that comes with each Superstainable piece. The hang tag carries a location of the place the style was made and their online transparency map allows consumers to dig into the brands supply chain and manufacturing sites. Also, if a garment becomes damaged, the brand has a repair department where they are keen to help give life to garments that still have many years in them. In the end, Superstainable’s mission is that their uncompromising outdoor wear is minimizing our impact on the environment so that we leave nothing but our footprint in nature.

 

Brand Ethos

Sustainability is at the core of everything Superstainable does. Nothing is left to chance and transparency is a key focus area for the outdoor brand.

The comarché framework

Product lifecycle

Brand sustainability

Superstainable is built on the pillars of sustainability much like their name suggests. The brand is 100% transparent about their supply chain and manufacturing sites. They are simply aware of just how important corporate social responsibilities are to ensure a greener and better future.

 

Superstainable makes limitless efforts to ensure that the brand is always complying with the highest standards for both environmental and social sustainability. Superstainable chooses its partners carefully to ensure that there is a mutual understanding for creating uncompromising outdoor gear, accessories and garments. All its production facilities comply with the SA8000 standard for social accountability and it is the highest social standard on the market.

 

All of Superstainable’s pieces are made of either recycled or organic materials and they are either GOTS certified or live up GRS or OCS standards. By working with certified facilities and materials, Superstainable can showcase their efforts toward 100% transparency so consumers never are in doubt about the brand’s compliance with the highest standards for responsible production. The certifications are also a guarantee that all animals’ welfare is secured and that all wool is obtained through a non-mulesing method.

 

Superstainable’s efforts in regards to packaging and transport are also not a coincidence. The brand uses poly bags made from recycled plastic or corn-material and all hang tags on their products are FSC-certified. When it comes to transport, Superstainable has centralized their production so that the countries the brand produces in have all the necessary manufacturing sites within hand and close to each other. By doing all of the production steps in the same area, Superstainable is reducing their carbon emissions immensely. Likewise, Superstainable uses train or ship when shipping overseas to lower CO2 emissions. 

 

The brand is also a founding member of STICA. STICA is an acronym for The Swedish Textile Initiative for Climate Action and is a network of brands all aiming towards becoming carbon neutral. The initiative was founded in 2020 and all partners have committed to lowering their greenhouse gasses by a minimum of 30% before 2030. Superstainable has made an impressive commitment to lower their carbon emissions by 50% and is yet another area that the brand shows just how driven it is to create a better and cleaner future.

The Comarché Notes

Here’s a brand that has taken transparency to the next level. Make sure you use their innovative maps that will guide you through the entire supply chain of a certain product. One to watch!

Certifications, councils and pacts

UN’s Sustainable Development Goals

Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 13: Climate action image Goal 13: Climate action

There is no country that is not experiencing the drastic effects of climate change. Greenhouse gas emissions are more than 50 percent higher than in 1990. Global warming is causing long-lasting changes to our climate system, which threatens irreversible consequences if we do not act.

The annual average economic losses from climate-related disasters are in the hundreds of billions of dollars. This is not to mention the human impact of geo-physical disasters, which are 91 percent climate-related, and which between 1998 and 2017 killed 1.3 million people, and left 4.4 billion injured. The goal aims to mobilize US$100 billion annually by 2020 to address the needs of developing countries to both adapt to climate change and invest in low-carbon development.

Supporting vulnerable regions will directly contribute not only to Goal 13 but also to the other SDGs. These actions must also go hand in hand with efforts to integrate disaster risk measures, sustainable natural resource management, and human security into national development strategies. It is still possible, with strong political will, increased investment, and using existing technology, to limit the increase in global mean temperature to two degrees Celsius above pre-industrial levels, aiming at 1.5°C, but this requires urgent and ambitious collective action.

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Goal 14: Life Below Water image Goal 14: Life Below Water

The world’s oceans – their temperature, chemistry, currents and life – drive global systems that make the Earth habitable for humankind. How we manage this vital resource is essential for humanity as a whole, and to counterbalance the effects of climate change.

Over three billion people depend on marine and coastal biodiversity for their livelihoods. However, today we are seeing 30 percent of the world’s fish stocks overexploited, reaching below the level at which they can produce sustainable yields.

Oceans also absorb about 30 percent of the carbon dioxide produced by humans, and we are seeing a 26 percent rise in ocean acidification since the beginning of the industrial revolution. Marine pollution, an overwhelming majority of which comes from land-based sources, is reaching alarming levels, with an average of 13,000 pieces of plastic litter to be found on every square kilometre of ocean.

The SDGs aim to sustainably manage and protect marine and coastal ecosystems from pollution, as well as address the impacts of ocean acidification. Enhancing conservation and the sustainable use of ocean-based resources through international law will also help mitigate some of the challenges facing our oceans.

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Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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