The Comarché Framework ensures transparency in a world where sustainability is becoming an increasingly complex matter and comes in many shades, labels, and agendas.
The Comarché Framework is built on certification schemes and information provided by the brand or researched independently by us. The Comarché Framework underlines where the brand has already made an effort and where there is still room for improvement.
Please note the following: It is in no way our intention to point fingers or to underline what could have been done better. We ask for transparency – nothing more. And we hope to make The Comarché Framework the leading guide for everyone longing for transparency when assessing a certain brand’s or product’s sustainability.
How it works
The Comarché Framework is our main tool when we assess brands and products. It is based on the three principal pillars of sustainability: Social, Environmental and Economic.
We assess the overall approach to sustainability of the brand and provide this knowledge to you with easily understandable graphics. We hope, it will enable you to make an informed choice that matches your own set of values. In addition to this, we explore the lifecycle of each product and look into how sustainability is a key part of the product in all steps of its lifecycle.
How should you use The Comarché Framework?
Starting from the centre and out, check out how much of a brand’s portfolio is sustainable. If it says 100%, it means that we are dealing with a brand that was either born sustainable or has successfully managed to make a product line consisting of solely sustainable products.
The Comarché Framework
Check out if they are actively working with SDGs and more and use the second sphere to find out how they work with social sustainability. Next, go through the steps in the third sphere (Product Lifecycle) in order to see which icons stand out for the brand.
Remember that this is your opportunity to understand what really makes a product sustainable. Explore different products and brands. Dive into which areas they focus on. Use the icons to easily understand how they stand out. And ask questions. Always ask questions. We love questions. They make us all wiser in the end.
As you know, we are all about transparency. One of our main goals is to push a sustainable agenda and help achieve a paradigm shift in how we produce and consume services and products. There is nothing we would like more than for you to get inspired and to use The Comarché Framework in your own life, be that both professionally and on a personal level. We do, however, ask that you respect and acknowledge all the hard work, research and long hours that have been put into the development of our framework. Thus we ask that you reach out to us before copying The Comarché Framework, either in parts or in full - for official projects, presentations, and/or implementation in your own organisation. We will happily help you implement it or explain more in detail, and will guide you through the entire process. If you are interested in learning more or have any question whatsoever related to the framework, please feel free to reach out to Marie Engberg: email@example.com.
Is the brand ethos rooted in sustainability, or are we talking work in progress here? Some brands have very clear visions for their work with sustainability. Some have even carved out their main goals for how they believe they can contribute to a better planet. In the Brand Ethos section, you will gain an insight into how the particular brand works with sustainability.
The UN’s SDGs
Does the brand work actively with the UN’s Sustainable Development Goals? If yes, these will be explicitly listed for your reference. If you are curious about what the SDGs are and want to know more about them, we suggest you check the out here: https://sdgs.un.org/goals. If you want to know more about how a company can work with SDGs, we suggest you pop over to our article about the Danish furniture brand Mater and their work with the SDGs.
Does the entire portfolio consist of sustainable products, or is it a brand that is going through a transition with only a percentage of the portfolio consisting of sustainable products? Expect most of our brands to be at 100%. Others will still be on a journey, and we choose to include them because we believe it is important to showcase their efforts and support the journey they’re on.
Certifications on brand level
Are there any certifications given on brand level? If yes, these will be listed here.