The Comarché Framework | The Comarché - Everything Sustainable

Our approach

Our sustainability framework is a guiding tool to identify truly sustainable brands. Read more on how our framework simplifies the process of uncovering conscious brands and aids in navigating its complexity!

The Comarché Framework ensures transparency in a world where sustainability is becoming an increasingly complex matter and comes in many shades, labels, and agendas.

The Comarché Framework is built on certification schemes and information provided by the brand or researched independently by us. The Comarché Framework underlines where the brand has already made an effort and where there is still room for improvement.

Please note the following: It is in no way our intention to point fingers or to underline what could have been done better. We ask for transparency – nothing more. And we hope to make The Comarché Framework the leading guide for everyone longing for transparency when assessing a certain brand’s or product’s sustainability.

How it works

The Comarché Framework is our main tool when we assess brands and products. It is based on the three principal pillars of sustainability: Social, Environmental and Economic.

We assess the overall approach to sustainability of the brand and provide this knowledge to you with easily understandable graphics. We hope, it will enable you to make an informed choice that matches your own set of values. In addition to this, we explore the lifecycle of each product and look into how sustainability is a key part of the product in all steps of its lifecycle.

How should you use The Comarché Framework?

Starting from the centre and out, check out how much of a brand’s portfolio is sustainable. If it says 100%, it means that we are dealing with a brand that was either born sustainable or has successfully managed to make a product line consisting of solely sustainable products.

Check out if they are actively working with SDGs and more and use the second sphere to find out how they work with social sustainability. Next, go through the steps in the third sphere (Product Lifecycle) in order to see which icons stand out for the brand.

 

The Comarché Framework

Product lifecycleUN GoalsBrand EthosCertificatesProduct Line

The Comarché Framework - Copyright 2020 The Comarché. All rights reserved. No part of The Comarché Framework may be reproduced, distributed, copied or transmitted in any form or by any means, without the prior written permission from The Comarché. 

 

For questions related to The Comarché Framework, please contact Marie Engberg.

Remember that this is your opportunity to understand what really makes a product sustainable. Explore different products and brands. Dive into which areas they focus on. Use the icons to easily understand how they stand out. And ask questions. Always ask questions. We love questions. They make us all wiser in the end.

Brand sustainability

Brand Ethos

Is the brand ethos rooted in sustainability, or are we talking work in progress here? Some brands have very clear visions for their work with sustainability. Some have even carved out their main goals for how they believe they can contribute to a better planet. In the Brand Ethos section, you will gain an insight into how the particular brand works with sustainability.

The UN’s SDGs

Does the brand work actively with the UN’s Sustainable Development Goals? If yes, these will be explicitly listed for your reference. If you are curious about what the SDGs are and want to know more about them, we suggest you check the out here: https://sdgs.un.org/goals. If you want to know more about how a company can work with SDGs, we suggest you pop over to our article about the Danish furniture brand Mater and their work with the SDGs.

Sustainable portfolio

Does the entire portfolio consist of sustainable products, or is it a brand that is going through a transition with only a percentage of the portfolio consisting of sustainable products? Expect most of our brands to be at 100%. Others will still be on a journey, and we choose to include them because we believe it is important to showcase their efforts and support the journey they’re on.

Certifications on brand level

Are there any certifications given on brand level? If yes, these will be listed here.

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

Material & Material Extraction

The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

Transportation of Materials

This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

Production

Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

Packaging

How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

Distribution

This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

Usage

How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

End of life

At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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