About The Organic Company

Wanting to alleviate the pressure put on Earth’s resources, The Organic Company acts responsibly and in alignment with Mother Nature. They are behind a large collection of organic cotton home goods, which includes more than 200 different textiles for the bath, kitchen, travel and meditation. The brand is GOTS certified and their entire range of products are all 100% GOTS certified. Wow! The Organic Company works with a ‘less and better’ strategy, which comprehends good quality and good functionality with no fast fashion or seasonal colours, but rather with a focus on promoting alternatives to disposables.

 

Seeing a world out of balance, where climate change, over-consumption, and pollution take over more and more of our land, The Organic Company managed to create clean, functional, quality products to last you for years. All their products are made of organic cotton and certified with the international organic standard GOTS. This standard focuses on two major areas – environment and social responsibility, and guarantees that all fabrics are free from toxins and heavy metals, and that their international workers’ rights are respected. They are also reusable products, designed to replace single-use items and improve unhealthy consumer habits.

 

The brand came up with solutions to one of the most conflicting issues out there – finding textiles that combine great design with organic materials, without ever having to choose one over the other. Thus, The Organic Company was established with the clear mission of proving that a responsible business is good business – and frankly, the only way you should do business!

Brand Ethos

Great functionality, cool design and organic cotton are the foundation of The Organic Company! Their philosophy of ‘less but better’ translates into great products that will last you longer and make you buy less. The company believes in innovative solutions as well as people's ability to change the status quo. Only half the battle is won if brands and consumers don’t come together to make a difference. Honesty, transparency, knowledge and an iron will to instill change are the things pushing this company forward!

The comarché framework

Product lifecycle

Brand sustainability

The Organic Company is an important voice in the debate on organic lifestyle, environment and sustainability, and they’re constantly putting their words into action. Sustainability for them means that there is a good balance between what they produce, what they consume, and what they throw away. Therefore, the ‘less and better’ concept they decided to follow dictates the way they create and the extents they’re willing to go to. 

 

Social & Environmental Sustainability

Social and environmental responsibilities are paramount in everything they do, so all new products from The Organic Company have to either solve a problem, meet a need or enhance a category – their three main design principles! With product test wins, positive customer feedback, and immense industry recognition, they have proof that these design principles are actually taking them in the right direction. From their securely wrapped towels, 6-layer blankets of soft organic cotton, and the highly absorbent, plastic-free kitchen cloths – everything they put out have at least one principle at the basis.

 

GOTS Certification

Their entire range of products is made from 100% GOTS certified organic cotton, which means they are natural, renewable and biodegradable. GOTS certified organic cotton production has lower water consumption, less CO2 emissions, and the reduced cost of production also improves social conditions for their workers. The GOTS certification ensures the organic status of their textiles, from harvesting the raw materials, through environmentally and socially responsible manufacturing, to the labeling and packaging which is made of 100% recycled material. All in all, it provides a credible assurance to consumers.

 

Organic Farming

Apart from instilling the aforementioned ‘buy less but better’ mentality, the company’s twofold mission is to also create awareness around the production of conventional cotton and the destructive impact it has on our environment. Earning the title of ‘dirtiest crop’, an unfortunate 95% of all cotton production is conventional and/or genetically modified. Choosing organic farming, on the other hand, benefits cotton producers and the environment by avoiding the harmful effects of toxic pesticides. Therefore, The Organic Company wants to put an end to destructive production methods, and help farming to become fully organic.

 

TOC Academy

They spread knowledge and deeper insight into sustainability and organic lifestyle through their training platform TOC Academy, and offer various care guides available on their site. The Organic Company will continue to put focus on storytelling, communication, and collaboration!

 

The Comarché Notes

If we want to change the course towards a more responsible and sustainable way of living, it demands a serious effort in altering the way we think, live and prioritize. We acknowledge that this massive change doesn’t happen overnight for everybody, but what better way to start than with your daily-use items, like your bed sheets and bath towels? The Organic Company has got your essentials  covered, turning green the items you come in contact with the most!

Sustainable highlights on brand level

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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