WABI SABI NORDIC is an interior brand that designs and produces unique and sustainable interior products in Aarhus, Denmark. The woman and designer behind the products is Stine Rosgaard, a Graphic Designer with an entrepreneurial dream. Her unique interior products are based on the Japanese philosophy Wabi Sabi, which can be translated to “The Beauty of the Imperfect”.

All of Stine’s designs are developed exclusively by upcycled materials that would otherwise have been gone to waste. Every piece of material used for her products is chosen with a keen view on quality and exclusivity.

Stine makes every single product by hand in her creative workshop in Aarhus and the result is products that are beautiful and unique in their own way.

The comarché framework

Product lifecycle

Brand sustainability

WABI SABI NORDIC develops and designs products from surplus materials that are upcycled to add new value to otherwise discarded materials. They are carefully selected for quality and exclusivity and currently purchased in Denmark where the products are also produced.

We are thus dealing with a low CO2 emission, as the only transport is effectively from the point of purchase to the WABI SABI NORDIC workshop in Århus, Denmark. Each WABI SABI NORDIC product comes in a limited number since the surplus, upcycled materials are most often found in a limited amount.

Packaging & Shipping

WABI SABI NORDIC uses environmentally friendly shipping and delivery. Products are shipped in recycled cardboard boxes which WABI SABI NORDIC receive from a local supermarket that they’ve made a collaboration with. Why only use a cardboard box once before sending it to recycling?

All parcels are delivered with the freight company DAO. DAO’s goal is to become a completely CO2-neutral delivery company. They run on green electricity, electric scooters, and biodiesel and protect packages when they arrive on consumers’ doorstep with plastic bags made of 70% recycled plastics.

Brand Ethos

Being quite a new brand, WABI SABI NORDIC has made it their mission to use only upcycled and otherwise discarded materials. They are thus a truly Born Sustainable brand.

The Comarché Notes

Strikingly beautiful objects in upcycled materials and shipped in recycled cardboard boxes. We are particularly in love with how easy it has become to upgrade our cupboards in style.

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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