About Wally & Whiz

Danish Wally and Whiz create vegan wine gummies of the highest quality that contain only natural colours and ingredients. Unbeatable combinations of fruit, berries and liquorice add flavour to the gourmet wine gummy, and each candy cube is powdered with a contrasting flavour that enhances its basic taste. Their large selection of delicious complementary flavours will give your taste buds an incomparable treat!


Wally and Whiz distance themselves from all forms of animal additives and artificial colouring and flavours, making sure to only use the best raw materials. All their wine gums are completely free of gluten, alcohol, lactose and gelatine, making these 100% vegan and safe for everyone to enjoy. To guarantee the best taste experience each and every time, all wine gums are handmade with diligence and care in its birthplace of Copenhagen, Denmark.


Wally and Whiz draw their inspiration from gardens and kitchens all around the world, all while inserting their heritage of Scandinavian culture for using clean, fresh and natural ingredients. They make great efforts to be the first to come up with new flavours and tasty combinations. What’s more, they certainly don’t hold back from daring mixtures, such as grape with turmeric, apple with aniseed, blackcurrant with ironwort, grape with spruce, and elderflower with rosehips.


The two-toned flavoured wine gums have a chewy gumdrop-like texture without the granulated coating and a modern-looking cube shape, all echoed by the sleek recyclable boxes they are packaged in. Today, Wally and Whiz Nordic Wine gums are found in more than 30 countries worldwide, constantly raising the bar for how good an honest wine gummy can really taste.

Brand Ethos

Kristian Them Hansen started Wally and Whiz in order to challenge the status quo and set a higher standard for gummy candies with real fruit flavour. Quality for him means doing the right thing, even when people are not looking. With an intention to create an honest and clean product in a class of its own, he successfully developed a family of vegan wine gums that pleases people regardless of taste, age, intolerances, religion or geographic origin. The Nordic Wine gums are completely vegan and contain no artificial colours or flavours, as well as being lactose-free, gluten-free and gelatine-free. Gourmet wine gummy for everyone to enjoy!


The comarché framework

Product lifecycle

Brand sustainability

Wally and Whiz want to leave the planet better than they found it! Sustainability is an essential part of their mindset, and they are determined to reduce their impact on the environment. Therefore, the brand constantly works to optimize their work processes so that they can live up to their green and social responsibility.


Country of Origin & Reduced Pollution in Production

All Wally and Whiz operations run on 100% green energy. They strive to use only local raw materials, suppliers and labour. They don’t compromise on quality, so all their wine gums are hand-produced in Denmark. Likewise, their natural tastes and colours are delivered from producers in the local area, which also helps to ensure high quality of their gourmet candies. Since 2017, they have reduced their CO2 emissions by insourcing their plastic production instead of outsourcing it from China, as well as reducing their paper usage for the labels by 30% and plastic usage in their flow packs by 58%.


Deposit on Packaging

The company has created a completely unique deposit system that allows their customers to return their empty Wally and Whiz plastic containers. When you use their deposit system – aside from getting a clear conscious – they also supply you with one of their flow packs in acknowledgement of your effort. By doing so, you help them collect and reuse packaging, thereby reducing production of plastic containers and its risk of ending up in nature. Waste sorting is a small effort that makes a huge difference, and they illustrate how each of their products gets sorted: soft plastic is recycled into flow packs, hard plastic into container cubes, while their cardboard gets turned into lovely gift boxes.


Recyclable & Refillable Packaging

Beside a unique recycling system, Wally and Whiz always strive to make the packaging more durable to ensure further use if consumers don’t wish to return them. Their products are made of quality materials, and they have made it possible to buy refills for their Christmas calendars and cut-outs and ensured recyclability of plastic containers. The buckets can be used for storing spices, cotton wool, coins, jewellery or the like. In addition, all their cardboard and paper is certified by the Forest Stewardship Council, which means that they help to support sustainable forestry.


Giving Back

Aside from their focus on sustainability, Wally and Whiz also take social responsibility and wish to help whenever they can. Through their Signature™ line, they co-create amazing tastes and experiences with some of the world’s best Michelin chefs. All profits from these limited editions proceed directly to a charity of the chefs’ choice. Their Signature Edition helps push boundaries of what flavours can be put together and helps them discover new nuances in familiar and lesser-known ingredients. These collections taste like nothing you’d ever tried before, and the best part is that it gives them the chance to support a good cause. Previous projects have supported Children's Terms, the National Association for Down syndrome, the Children of the Street, and the Association of Children Affected by Cancer, the Red Cross and the Hospital Clowns.

The Comarché Notes

Wally and Whiz’s candy is a snack that’s not only gummy-yummy, but good for the environment as well. Anyone who is wary of overly sweet candies will love these for their delicate flavour. How about, for example, sour apple flavour with yuzu powder or adult combo liquorice and coffee? One thing is for sure – the wine gummy cubes from Wally and Whiz are fast becoming the candy lover's new favourite and a notable addition to the indulgence market!

Certifications, councils and pacts

The Brand does not work with any registered certifications. Neither on brand level nor in relation to one or more phases in the Product Life Cycle as depicted in the Comarche Framework.
See here for more information on the framework.

UN’s Sustainable Development Goals

The Brand does not work actively with the Sustainable Development Goals yet.
See all Sustainable Development Goals from the United Nations here.

Sustainable highlights on brand level

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle


The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.


        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.


          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.


            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.


              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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