About We Do Wood

We Do Wood is a sustainable furniture brand founded in 2011 in Copenhagen. The brand was based on the vision that Scandinavian Design and strict sustainability should go hand and hand.  We Do Wood create furniture that is honest in both its functionality and visual expression.

The brand works with Danish furniture manufactures who have a long tradition of craftsmanship in order to create high-quality furniture in sustainable materials.

Behind We Do Wood is the management team and owners, CEO Klaus Jorlet and Sales Director Søren Andersen. As a team, they are committed to raising the bar on all sustainability parameters they work with. The possibilities are endless when it comes to a more sustainable and innovative way of making furniture. It’s the ambition of the brand to always seek a better alternative.

The comarché framework

Product lifecycle

Brand sustainability

We Do Wood combine a sustainable mindset, circular economy and a Nordic aesthetic to create high-quality furniture. Their furniture is durable and made from materials that can be recycled and absorbed back into nature without the use of chemicals or the similar. They work with residual materials, upcycling, no waste and environmentally friendly materials such as bamboo to create their sustainable furniture. In addition, they use FSC-certified suppliers to ensure the protection of forests.

We do Wood have a holistic focus that balances consumers’ desires and the conditions of those who create the furniture. There is a focus on collaborative development processes and they also promote sharing economy so they for example can help students get durable furniture.

In addition to the above, We Do Wood  has ensured that their supply chain – all the way from plantation to the finished product is CO2 neutral.

Brand Ethos

With sustainabiity as a core part of their strategy, We Do Wood is a holistically minded brand which also promotes sharing economy and has a strong focus on carbon emission throughout their value chain.

The Comarché Notes

Keep an eye out for We Do Wood’s cute furniture for kids.

Sustainable highlights on brand level

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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