About Yogamii

Yogamii is a strong believer of authenticity and the brand was founded on values that bring together sustainability and yoga.

Yogamii produces yoga wear and accessories that are not only functional and comfortable but also organic and GOTS certified.

The team at Yogamii believe that doing things right and putting both social and environmental sustainability first is crucial. They understand that recognizing their responsibility is essential when they select production methods, working conditions and materials.

The Danish brand is a truly product of their values and the clothes they produce are a testimony to those values.

Brand Ethos

Buying mindful and comfortable yoga wear has never been easier. All products are made from soft organic cotton that allows your body to breathe so you can focus on your practice.

The comarché framework

Product lifecycle

Brand sustainability

Yogamii is a brand where a purchase of their clothes or accessories are a direct contribution to creating a better future. The brand does not only ensure that the clothes are made from sustainable materials but the methods and conditions of production are also sustainable. It all boils down to the brand’s sustainable production chain.

Yogamii’s products are all produced in GOTS-certified cotton. This means that the products are created under the highest standards for organic production, social responsibilty, and environmental considerations. All materials, including colors and allergenic substances, that go into making Yogamii products must comply with environmental and health standards.

Yogamii’s suppliers also live up to the brand’s high corporate values. CSR, Corporate Social Responsiblity, is a cornerstone of the company and Yogamii has suppliers that have been selected for their exemplary production methods, working conditions and materials. Yogamii’s suppliers are carefully screened to ensure that factories have safe and proper working conditions. Their intention of social responsibility also extends to their support of a Children’s Home in India through the humanitarian organisation, Danish Indian Child Care.

 

Yogamii’s suppliers are located in Tirupur, India, an area that is leading within environmentally sound textile production. They have a strong focus on resource optimization and waste water treatment and all the water that is used is recycled so no waste is discharged into nature. This is possible because of the supplier’s conversion to a ZLD (Zero Liquid Discharge) production system. Much of the area of Tirupur is also powered by renewable energy sources such and solar and wind power.

From start to finish, Yogamii advocates sustainable production and transparency. The Danish brand brings together sustainability and yoga, and the products they create highlight and showcase their values.

Yogamii is passionate about supporting local projects that allow the company to give something back to the country, who’s resources are used in its production. Previously, Yogamill has supported the Danish - Indian Childcare program in Arni, Tamil Nadu, India. Recently, Yogamii reached its goal on improving the living conditions of local women and children and the program is now self-sustaining. Therefore, the brand has now found a new project that will make a difference for our climate and biodiversity. Through the Global Climate Institute, in cooperation with WeForest, Yogamii are now supporting Khasi communities to regenerate their sacred forests, located in  the hills of the Meghalaya ecoregion in India. 

The Comarché Notes

At The Cormarché we love the soft yoga wear from Yogamii which is as gentle to our bodies as it is to our planet. All products are organic (GOTS-certified) and produced under good working conditions in India, making it a great sustainable alternative to regular yoga wear. Yes please!

UN’s Sustainable Development Goals

Goal 12: Responsible consumption and production image Goal 12: Responsible consumption and production

Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use.

The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030.

A large share of the world population is still consuming far too little to meet even their basic needs.  Halving the per capita of global food waste at the retailer and consumer levels is also important for creating more efficient production and supply chains. This can help with food security, and shift us towards a more resource efficient economy.

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Goal 15: Life on land image Goal 15: Life on land

Human life depends on the earth as much as the ocean for our sustenance and livelihoods. Plant life provides 80 percent of the human diet, and we rely on agriculture as an important economic resources. Forests cover 30 percent of the Earth’s surface, provide vital habitats for millions of species, and important sources for clean air and water, as well as being crucial for combating climate change.

Every year, 13 million hectares of forests are lost, while the persistent degradation of drylands has led to the desertification of 3.6 billion hectares, disproportionately affecting poor communities.

While 15 percent of land is protected, biodiversity is still at risk. Nearly 7,000 species of animals and plants have been illegally traded. Wildlife trafficking not only erodes biodiversity, but creates insecurity, fuels conflict, and feeds corruption.

Urgent action must be taken to reduce the loss of natural habitats and biodiversity which are part of our common heritage and support global food and water security, climate change mitigation and adaptation, and peace and security.

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Sustainable highlights on brand level

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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