About YUME

What began as a dream – YUME, which is Japanese for dream - began to morph into reality in early 2017. The vision of YUME is to change the way you buy design for your home and lifestyle.

YUME gives continuous inspiration on how to focus on sustainability when shopping for home accessories and lifestyle products. And when living life in general. That’s why YUME today is an online shop, a creative agency and a Sustainable Studio situated in Copenhagen.

YUME aims to bridge sustainability, and design, and they have been around the world to curate a product portfolio that lives up to their strict aim towards a clear design profile.

YUME brings you the latest within sustainability, materials and design for your home and lifestyle. In the YUME Collection, you will find nothing but beautiful design pieces that do good in one way or another. 

“YUME was born out of a dream - and also some very tangible gaps in the market. My husband, kids, and I had moved into an old townhouse by the lakes, in Copenhagen, and were looking for things to decorate our home. But we couldn't find something that looked good and did good. There wasn't a single place to browse through and find beautiful stuff we'd feel good having in our home, both from environmental and aesthetic standpoints” – Marie Engberg, Founder of YUME

The comarché framework

Product lifecycle

Brand sustainability

Sustainability is at the core of YUME. To bridge sustainability and design, YUME has searched the world, turned stones, and paved pathways to find unique products that are as beautiful, as they are good. In their carefully curated collection, they have a strong focus on products made from recycled and innovative materials, and products made by local artisans around the world.

When designing and selecting products for their collection, YUME has set up its own criteria when it comes to sustainability. The sustainability criteria is a product of an eagerness to do more. They call this The YUME Compass. The YUME compass is a guiding tool used by YUME to assess the sustainability of each and every individual product in the YUME Collection.  The compass consists of four overall categories:

  • People – Who has made the product?
  • Place – Where is the product made?
  • Process – How is the product made?
  • Product – What is the product made of?

YUME continues to do their best to bring you the latest within sustainable materials and artisanal craftsmanship, through hours of research and innovative partnerships. As an example, YUME teamed up with UNIDO, a specialised agency under the UN. Together, YUME and UNDIO have initiated cooperation with local artisans that are skilled with their hands, have a strong design heritage to draw from, but are also limited in their sales options. Since 2017 YUME has been working with UNIDO on a project called Creative Mediterranean. The project involves seven countries: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, and Tunisia. The main goal of the project is to increase the participants’ economic opportunities based on a truly unique value: Cultural heritage. This cultural heritage comes to life in the handpicked products YUME has decided to make a part of their collection, to support the project.

To further support local artisans around the world, YUME has also created an initiative called the YUME Promise. Through this initiative, YUME donates 10% of its annual profits to an NGO that will help reinvest this money where it can make a positive difference. By donating to artisans around the world, YUME aims to foster local artisans’ ability to create, but also offer them an opportunity to sell their unique products, and thereby make a living for themselves and their families.

“We have so many skilled people out there. Why not help them grow their ideas and local designs?” - YUME 

Brand Ethos

Yume is born sustainable and is on the right path to change the way you shop for your home. Through thousands of hours of research and innovative partnerships, YUME has curated a collection with sustainable products that are as good for people and planet, as they are beautiful.

The Comarché Notes

Beautiful design pieces that do good in one way or another. They may be environmentally friendly. They may also be socially conscious. They may be both. We love them all!

Sustainable highlights on brand level

  • This indicates that the brand in a developed country operates with fair prices given to the producers of the product in developing countries.

  • This indicates that the brand has taken an active stand in relation to labour relations between workers and employers.

  • This indicates that the brand has actively sought out Fair Working Conditions for the producers of its product(s).

  • This indicates that the brand gives back to society in some shape or form. The particular initiative will be listed when describing the brand in the brand section.

Product Lifecycle

Design

The Design Phase is a crucial part of determining a product’s sustainable capabilities. We’ve chosen to highlight a few genius steps that enable a sustainable product right from the beginning.

    Material & Material Extraction

    The materials used for a certain product and how these materials come to life are of crucial importance to the sustainable capabilities we seek in products.

      Transportation of Materials

      This step relates to the transportation of the raw materials from when they are first obtained (harvested etc.) to the production site. Obviously, the closer to the production site, the better.

        Production

        Obviously, the production of a certain product has an impact on the overall level of sustainability. Luckily, many manufacturers have now taken steps towards more sustainable production methods.

          Packaging

          How a brand chooses to package its products will have a significant influence of the carbon impact from packaging and transportation.

            Distribution

            This step relates to the distribution of products when they have been produced. Obviously, the closer to the brand’s warehouse, the better.

              Usage

              How you choose to use and take care of a product has a bigger impact than you think. Just think about how much longer a shirt lasts if it has been washed in the right way.

                End of life

                At this step, there is no way out and we have to find some way of discarding our product. How we discard a product will significantly influence the opportunity of reusing materials used.

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